Under the new normal, China's abrasives and small enterprises should have a big role

Not long ago, in the research of abrasives and small and medium-sized enterprises, SME operators in some industries often talked about such an argument: "The economy enters the new normal, mainly for large enterprises. What can we do with these small and medium enterprises? We are How much can it play in the new economic normal?" This issue is somewhat representative and needs to be answered seriously.

Have confidence in China's economic situation

From the situation in 2013 and 2014, due to the downward trend of economic growth, China's abrasives industry enterprises, including a large number of small business products, are not as good as the past, and the problems of loans are still not well solved, labor costs, factory leases. Costs and logistics costs are still high, so it is generally felt that business is difficult and there are many concerns about the market prospects.

How to eliminate these concerns? The most important thing is to correctly understand the current economic situation and enhance confidence. Under the current circumstances, it is unrealistic to expect ultra-high-speed growth. Although China's economic growth rate has decreased, it is still in the forefront from the perspective of the whole world. From the perspective of structural adjustment, reasonable structure is the premise of steady growth. As long as structural adjustments continue to make progress, the market prospects are promising.

Therefore, for the majority of abrasives and abrasives enterprises, especially small enterprises, we must understand that fluctuations and even setbacks in the process of structural adjustment are inevitable. In the process of enterprise growth, we will encounter some unsuitable and unsatisfactory things. At this time, it is even more necessary to work hard and be brave in the competition. The market is so vast, and I am afraid that there is no place to play my talents!

Small but fine, small and strong, the key is specialization

Under the new normal, small businesses must strive to take the road of specialization. Small but fine, small and strong, will open up the market. The market is not static, but dynamic, and the market can be created. Although small enterprises are small in scale, as long as they have their own expertise, products are exquisite, distinctive, services are in place and have a reputation, the market share will be able to continue to expand, and on this basis, steadily advance.

If a small business has the opportunity to become a partner of a large enterprise, don't miss it. Large companies need to find and fix their own service providers, as well as partners who can provide spare parts and components for a long time. If small businesses can provide quality services, quality parts and components for large companies, large companies are willing to work with them. This kind of cooperation is a win-win for large and small enterprises: large enterprises can reduce costs, and small enterprises can have a stable market and grow steadily.

Accumulate social capital by honesty

The social capital mentioned here refers to an intangible capital, also known as "personality" and "human relationship", which is embodied in interpersonal relationships. Interpersonal relationships must be created by themselves. Regardless of the size of a company, if you want to have more social capital, you can only rely on your own efforts to accumulate bit by bit.

Integrity is extremely important in the accumulation of social capital. Enterprises always keep their credit and honesty, and they will get social capital. Nowadays, it is a good phenomenon for mutual cooperation and cooperation between small enterprises to “catch up and warm up” and “catch the group for the winter”. Enterprises can only build on mutual trust and honesty. Some people are lucky enough to think that it is indifferent to lose faith in cooperation. In fact, as long as you lose your trust once, you may destroy the social capital accumulated over the years. Such examples are not uncommon. Enterprises, including small businesses, must put the accumulation of good faith capital in the first place.

Leave room for innovation

Some small businesses tend to have a little bit of success, and they are so hot-headed, so high-spirited, risky, gambling, and ultimately defeated. From such an example, one can sum up a truth: everything should proceed from reality, prefer to be steady, to consolidate some foundations, and to be stronger than desperation. This is not to say that small businesses should not be boldly exploited, and bold development is indispensable at all times. The problem is that small businesses must not forget their weaknesses, such as small scale, thin foundation, insufficient capital supply, lack of technical talents, etc., must not be stunned by the moment, leaving no room.

Promoting business development cannot be based solely on personal experience. Experience may be wealth, making yourself an important step and taking a new step; it may also be a burden, making yourself make the wrong decisions and fall into the trap of being difficult to extricate yourself. There are no two identical leaves in the world. Market competition is complex and unpredictable. Some people invest successfully, some people fail to invest, which is commonplace in the market. Therefore, small businesses should bear in mind: it is better to be stable, and not to chase the wind and fashion, so that it is out of touch with reality. In that case, failure is inevitable.

Adapting to the new normal requires positive innovation. Some small business owners say that innovation is a matter of high-tech enterprises, and how much is it related to our small manufacturing enterprises? In fact, there are many levels of innovation, and small companies cannot be considered to be impossible to make a difference in innovation. Things are artificial. For example: Can there be new considerations in the selection of raw materials so that the product quality is better and the price is lower? Can improvements be made in production management to reduce costs and reduce environmental pollution? These are all very practical areas of innovation.

In short, for small businesses, with confidence, and gradually accumulate social capital based on good faith, plus everything from the reality, taking the road of specialization, not only can make a difference, but also there will be great achievements.

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