Baige Liu Chengjun: For the first time participating in the domestic exhibition design channel, the two swords are concurrent

Liu Chengjun, Marketing Director of Jiangsu Weizhijian Sofa Manufacturing Co., Ltd. On September 14, the 17th China International Furniture Fair, one of the world's three major furniture fairs, opened at the Shanghai New International Expo Center. As an important stage for Chinese furniture companies to go global, this year's exhibition area has doubled to 600,000 square meters, and at the Pudong New International Expo Center (civil furniture, office furniture, home accessories, cabinets/closets), Shanghai World Expo Exhibition The pavilion (original auxiliary materials and production equipment) and Jisheng Weibang International Furniture Village (the 17th National Furniture Fair) were held simultaneously, and the number of exhibitors increased to 2,600. For the first time, “home design” was proposed as a separate proposition. At the same time, with the platform of “Shanghai Tourism Festival” and “International Furniture Exhibition”, the design of “Shanghai Design Week” was used to promote Chinese design to domestic and foreign markets. Going to the scene for the whole report - Interviewee: Liu Chengjun, Marketing Director of Jiangsu Weizhijian Sofa Manufacturing Co., Ltd. [Sohu Reporter]: Hello Liu! I am very happy that you accepted the interview. First of all, I want to know about this, what are our main features at this year's show? [Liu Chengjun]: Now our products are mainly for domestic, but our company was mainly engaged in export sales, and it is a foreign-invested enterprise that attracts investment. The output value of our exports was nearly 500 million last year. Now we mainly turn our target to the domestic market. We have vacated nearly 40,000 mu of factory buildings and specialized in the domestic market. This is the first time for us to participate in the Shanghai Exhibition. We will also participate in the Guangzhou Exhibition in March next year. [Sohu Reporter]: Have we participated in the exhibition in Guangzhou this year? [Liu Chengjun]: The location of the Guangzhou exhibition in September this year is given to us, but this year our main target is Shanghai, so we will be in Guangzhou next year. [Sohu reporter]: We used to do export sales. Now we are doing domestic sales. If we compare with export sales, what changes do we think the market has? [Liu Chengjun]: Mainly speaking, as a product of export, the requirements for process and product quality are very strict. In addition, because the road is far away, we can't have after-sales. Therefore, some of the machines we use, raw materials, are very strict. Domestic sales are focused on product design, product mix, and overall atmosphere, so we are doing simple, stylish, and overall design. We want to make some good foundations for exporting, including our process and materials, technology integration into domestic sales, combined with domestic sales, a design, one of our development to integrate, make our packaging And the brand comes out. [Sohu reporter]: How about the channels of domestic sales now? [Liu Chengjun]: We only did domestic sales at the end of last year. Now there are only about 20 stores in China. The Shanghai Exhibition is also the first time to participate in the exhibition. The basic layout in China should be 70% and 80% from next March. Spread out, this year we are just the first one facing the market. [Sohu reporter]: Is there still an export market now? [Liu Chengjun]: Yes, we now have a part of the export. That is to say, as of this year, we have an annual production capacity of 300 million in production. There were 400 million yuan last year, so this year it was reduced by a third. Because of the depreciation of the dollar, we have reduced the cost by doing it. We are now mainly supported by domestic sales. [Sohu Reporter]: How many years has President Liu been in this industry? [Liu Chengjun]: Six years. Mainly responsible for sales. [Sohu reporter]: How is the whole feeling industry developing? [Liu Chengjun]: From the industry, because of the Chinese furniture industry, since 2005, the competition in the whole industry is very large, the previous threshold is low, and it is easy to have some opportunities for opportunism. Nowadays, the gradual investment opportunities in the furniture industry have disappeared, and gradually tend to scale the enterprise, tending to the strength of the enterprise and the business philosophy of the enterprise. Like we are doing this product this year, it is also doing the domestic market. It is step by step to operate, to achieve which goal, to make product requirements, development what to do, are groping. It is inevitable that we will enter the domestic market. We have plans to do this in three or five years, one step at a time. [Sohu Reporter]: Ok, thank you very much Liu for accepting our interview. I also look forward to the exhibition in March next year. We have better products for the market. [Liu Chengjun]: Thank you very much.

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