Domestic Ceramic Industry Brands Become More and More Concentrated

Since the first quarter of this year, real estate continued to experience "cold weather" and continued to fall below the "Red May". Is it still necessary to "fly in June" and all parties are watching. The various unfavorable news released by the market imply that the real estate prospects are not clear and may continue to be “low temperatures”.

As a ceramic industry closely related to the development of real estate, the performance of the ceramics market in the first quarter tended to be stable. At one time, well-known ceramic companies also had a good performance of more than 50% in the first quarter. However, the deputy secretary-general of the China Building Sanitary Ceramics Association, Yin Hong stated that due to the lag in the response of the building sanitary ceramics industry to the real estate situation, it is estimated that there will be a certain degree of decline in the next three quarters.

At the end of April, due to the break of the capital chain, the bathroom of Anmon closed down and became a hot topic of concern to the industry. Although this is just an industry case, it also highlights the shortcomings of the ceramic industry's small and medium-sized enterprises with poor ability to resist risks. In the unfavorable situation of “dry season” in the upstream real estate, the ceramic industry may be affected and accelerate the industry reshuffle.

The domestic ceramics industry is becoming more and more centralized in the property market: the slogans are screaming badly, and the banks have been clamoring for money bags. As early as the beginning of May, real estate companies have expressed pessimism about the real estate market. Vice Chairman Mao Daqing of Vanke said in an internal statement in early May. "China's real estate has reached the ceiling, warned not to imagine that prices continue to rise." Mao Daqing's concerns were confirmed by a series of messages released on the market.

On May 13th, according to data released by the National Bureau of Statistics, in the first four months of this year, the sales area of ​​commercial real estate was 277.8 million square meters, which was a year-on-year decrease of 6.9%, and the sales amount was 1,830.10 billion yuan, a decrease of 7.8%, a decrease of 2.6 percentage points over the previous three months. Percentage. Among them, the volume and price of the eastern region and the western region were the most significant.

Affected by the decline in sales of commercial housing, the area under new housing starts is also declining. From January to April, the newly-started housing area was 432.34 million square meters, a decrease of 22.1%, and the decline narrowed by 3.1 percentage points. Several cities showed signs of shrinking the property market. From this we can see that developers have taken a cautious approach to the current weak market situation.

At the same time, some real estate companies began to sell assets and instead invested overseas. On May 12th, Bailian Group Co., Ltd. listed and transferred 100% equity and debts of the three real estate companies it held, totaling RMB 7.26 billion. Previously, Cheung Kong, Nanjing, North China, Li Ka-shing and Hutchison Whampoa, Shui On Real Estate have sold their property or real estate projects. According to Jones Lang LaSalle data, Chinese institutional investors’ investment in overseas real estate increased by 25% year-on-year to $2.1 billion in the first quarter of 2014, and spending on overseas housing development projects soared to $1.1 billion, a surge of 80% year-on-year.

Developers waited and watched the domestic market. Banks and investors also showed less confidence. According to the online financial search platform “Furong 360” after conducting a thorough investigation of mortgage loan products in 23 key cities and nearly 400 banks in China, the April mortgage loan analysis report released showed that among the 23 key cities surveyed, there are 16 cities. Suspended loan phenomenon. The banks that have suspended loans are mostly joint-stock commercial banks, of which Minsheng Bank and Ping An Bank have evacuated the mortgage market since last year; Citibank has also recently stopped the issuance of home loans; and some commercial banks, such as China CITIC Bank and Guangdong Development Bank, will loan their first homes. The interest rate is set to 20% above the benchmark.

Under the influence of the credit crunch, the real estate funds situation is worrying. According to the data released by the National Bureau of Statistics, the growth rate of domestic ** has dropped significantly, foreign investment has dropped significantly year-on-year, and deposits and expected income as well as individual mortgage mortgages have begun to decline.

From January to April, funds for real estate development enterprises reached 3.7 trillion yuan, a year-on-year increase of 4.5%, and the growth rate fell 2.1 percentage points from January to March. Among them, domestic 7.7709 trillion yuan, an increase of 16.5%; the use of foreign investment 11.6 billion yuan, a decrease of 28.7%; self-financing 1,437.6 billion yuan, an increase of 11.0%; other funds 1,499.5 billion yuan, a decrease of 5.5%. Among other funds, deposits and advances received were 901.9 billion yuan, a decrease of 7.8%; personal mortgages were ** 423.8 billion yuan, a decrease of 3.1%.

In the face of the cold weather in the property market, the country did not issue a policy of bailout as it did in previous years. On the contrary, it showed extreme restraint and calm. On May 14, Zhu Guangyao, China's deputy finance minister, told the media that China's basic economic situation has not changed and it will not launch large-scale stimulus measures to rectify short-term growth fluctuations.

However, recently there have been reports of loosening around the country, such as Anhui Tongling, Tianjin Binhai New Area, Nanning, Wuxi, Hangzhou, Guangzhou Nansha, Foshan Gaoming, etc. More than 10 cities have the curve to save the market, but basically are in the "Stop" state, the official at any time to denial. In an interview with the media, Chen Bao, director of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, said: "In the future, real estate will develop in the direction of market-based regulation and gradual withdrawal of administrative measures."