Physical store "price comparison" online shop to buy online shopping shock appliance store sales

Go to the physical store to look at the model of the home appliance, then go to the online store to compare prices, choose the cheapest seller for online shopping. The reporter recently visited some shopping malls in the urban area and learned that the current online shopping has made a big impact on the sales of home appliance stores. The industry believes that after the "price comparison" of consumers, online shopping is a mature performance of the consumer environment; online shopping shocks forced the appliance store to "see the move", and the lost customers will be pulled back with high-quality services, which is not a good thing. Phenomenon: When customers go to the store to compare prices in shopping malls and supermarkets, they can often see such customers: taking a mobile phone while walking, especially interested in the price tag of goods. At this time, the salespersons in the mall are always "like the enemy", for fear that they are sent by the peers to "sniff the military." In fact, these customers are not "spy", just to come to the mall to write down the price, go home and go online to buy the "price comparison family." Yu Lili, who lives in the New World Garden, is such a “price comparison family”. Yu Lili likes "comparison" with all kinds of home appliances. She said that TVs, refrigerators, and air conditioners are usually bought once in a few years; but small appliances such as rice cookers and juicers are often replaced. Yu Lili likes to go online to buy, "Even if I only save 20, but the sense of accomplishment is very satisfying." Every Saturday and Sunday, she always goes to the appliance store to "sweep" the goods. "Using the price comparison software in the smart phone, sweeping the price tag, the prices of several surrounding houses are all there." After writing down the price, take the model of the Italian and take it to the Internet store to check. If you are worse than a dozen pieces, the difference is more than 100 yuan for all online shopping. For the “price comparison family” like Lili, the sales staff of the mall has a headache. Ms. Liu from the air-conditioner counter of a shopping mall in Youth Road said that the mall does not allow customers to take pictures, but in general it is “singing one eye and closing one eye”. It is really necessary to block the front and block. Miss Liu told reporters that there are many "points" for customers. Sometimes they don't want to take pictures. He will come to the leaflet. The price and model are more obvious. It is more convenient to go back to the price. But for this kind of practice, the mall is helpless. Knowing that customers want to go back is a price comparison. Distress: The customer has been pulled away by the online store to the existence of the "price comparison family", which has greatly affected the management and operation of the store. Li Qing, a salesperson of a home appliance store in Youth Road, complained to reporters that she was told by the manager many times because the “price comparison family” took pictures everywhere. Li Qing said that the sales price of a home appliance in a physical store is 2,000 yuan, and the lowest price on the Internet is only 1700 yuan. The difference of 300 yuan is enough to attract customers. “There are often customers who come to the store to ask about the function of a certain home appliance. After we have spent a lot of effort to understand it, he has to test the machine again, and it doesn’t mean to save money for a long time. Finally, I figured out that it’s just to experience it and go home. After the online order, "This makes Li Qing very dissatisfied. "Customers are indeed God, but the customer's rights and interests must be maintained, the interests of the business does not matter?" What's more, a few customers use "price comparison" to "bargain" . "I have a price comparison, this appliance sells 800 yuan online, you can not sell 850 yuan? No? I can't go to other stores!" For the salesperson, the most fear is that the customer took out the trick "killer". The supply channels of online stores and physical stores are different, but the profits are similar. If the online price is given to retain customers, the physical store is equal to losing money. In the long run, it has had a big impact on the management and operation of the store. Response: After-sales service is the "short board" of online stores. Online shop is coming, and customers are keen on "price comparison". How should Yantai's appliance stores respond? Some insiders believe that the impact is certain, but the physical store has the advantage of a physical store. As long as the store measures are obtained and the service is in place, the customer will still come back. Dong Yuwei, head of the audio-visual department of a large appliance store in Yantai, told reporters that 70% to 80% of customers still use physical stores as the first choice for buyers. The biggest advantage of a physical store is that customers can see the real thing. The online store is different. If the home appliance received is "not right", it is cheap but not worrying. Second, there are differences in delivery times. The reporter once bought a TV online, from placing an order to courier door-to-door, separated by 14 days. For many citizens, waiting too long is unbearable, especially during marriage and moving, the delivery is too slow to become a big problem for online shop customers being criticized by customers. On the contrary, the physical store is much faster. Yantai has a number of stores that can be delivered to your door within two working days. In addition, the difficulty of returning goods is also the drawback of online stores. Dong Yuwei said that physical stores and online stores are unable to compete in price, and can only fight after-sales service. This is the "short board" of most online stores. "Customers like to go to online store buyers after the price comparison. This is for us. It is also a good thing, forcing us to work hard to improve our services, or customers will lose."

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