Looking for opportunities in the off-season of the furniture industry

From last year to the present, the furniture business has been very weak and getting weaker. Why?

The author believes that there are two reasons: First, the macro-control of real estate by the "National Eight Articles" has led rigid demanders to wait and see, hover, and wait. At present, their game with real estate developers is in a "stuck" state. "Because no one wants to go one step further, it is a pain in the downstream package industry. Including decoration, building materials, sanitary ware ... are very difficult."; Second, there are many monks and porridge. In the field, the explosive expansion, and the relative decline in demand, led to a "dismal" business. I agree with his point of view: This is precisely the "getting angry" performance caused by the country's implementation of the monetary easing policy since 2008 and a sharp increase of 4 trillion yuan invested in the primary industry. Therefore, from the perspective of industrial economic form, this period is also an inevitable experience of the furniture industry as an industry under the market macroeconomic regulation and control, and its self-demand adjustment and development.

There are big opportunities in the big crisis

But there is no doubt that the furniture industry is still an industry that never ends. There are data to prove: Last year, domestic furniture sales remained at a high level of 700 billion yuan. It is expected that by 2015, domestic furniture sales will reach 2.43 trillion yuan, which will surpass the automobile industry and become the largest consumer industry in China.

In my opinion, the four major factors will continue to promote the rapid development of the furniture industry. First, the integration of urban and rural construction, 22 million farmers turn into urban residents every year, which is already equivalent to a Shanghai population; second, the old city is rebuilt and demolished, and new houses are built on the spot; third, improved living is still strong and small Change to a large apartment; the fourth is the fashion of furniture consumption. When furniture also has a trend, there will be "outdated" and "eliminated."

The two major measures taken by the state for the real estate industry also provide good macro-environmental conditions for the furniture industry. On the one hand, suppressing the housing bubble and hitting the real estate speculators not only ensure the stability of housing prices, but also make rigid demand more prominent ; On the other hand, a large number of affordable housing development. There are 10 million units put into construction by the state this year, and 35 million units within five years. This provides a large market space for the furniture industry.

From the perspective of the furniture industry itself, the bleak market will inevitably bring a major reshuffle of the furniture industry. Factories, shopping malls and distributors with small scale, weak power and no core competitive advantage will be eliminated by history.

In summary, the future macro environment of the furniture industry is favorable, and it is expected that the spring of the furniture industry will be ushered in from October this year, and will also usher in the "blowout" period.

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