E-commerce and physical store tax injustices cited complaints experts: should be fair competition

Online e-commerce began to operate offline stores, traditional retail companies learn e-commerce technology... China's online e-commerce platform and offline companies are accelerating business integration, but the institutional differences faced by the two sides make the latter feel bigger pressure. Recently, the China Council for the Promotion of International Trade (CCPIT) held a symposium to invite representatives of online and offline companies and academic experts to explore how to prevent and suppress vicious competition in the e-commerce sector and how to create a fair online and offline competition environment. Previously, the research report on the promotion of online retail to manufacturing industry issued by the China Council for the Promotion of International Trade (CCPIT) pointed out that the investment in manufacturing enterprises in the network retailing will bring about a direct benefit increase of 709,000 yuan, and online retail and manufacturing industries will emerge. A positive interaction that promotes each other. However, the problem of counterfeiting and shoddy of online retail platforms has been criticized. Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that the problem of counterfeit goods not only hurts the interests of consumers, but also harms the interests of offline manufacturing companies. In the long run, it will also be the “Waterloo” of the e-commerce platform. For such problems, Jia Jing, deputy general manager of Tongfang Computer Co., Ltd. is quite helpless. She said that many counterfeiters have used the brand of “Tsinghua Tongfang” to concoct a variety of counterfeit products such as early education machines and electronic pens. They sell in large quantities on the C2C e-commerce platform, and it is difficult for thousands of small businesses to clean up. Corporate brand image and normal business development have brought great harm. Traditional retailers have a bitter stomach compared to the troubles of offline manufacturing companies. As the representative of the physical retail enterprise with the largest impact on the electricity supplier, Qi Shun, vice president of the BBK Group, believes that the competition rules between online e-commerce and offline retail are unfair, mainly due to unfair taxation, prominent counterfeit and subtle phenomena, and knowledge. Property rights violations. “The first is the unfairness of tax burdens. In particular, C2C merchants in e-commerce are basically not taxed. The Chinese retail industry has developed to a new stage, and online and offline will be highly integrated. E-commerce, especially C2C e-commerce, is taxed fairly. It is a stage that must be practically solved to create a level playing field for the physical retail industry and e-commerce." There are quite a few similar voices. Due to the small size of most business entities, the C2C e-commerce platform model has long been taken care of by tax policies. Most C2C merchants are exempt from industrial and commercial registration and do not have to pay taxes like offline retail stores. Lv Benfu, director of the Network Economy and Knowledge Management Research Center of the University of Chinese Academy of Sciences, believes that the main consideration is the employment effect when formulating C2C merchant tax incentives, but he doubts whether these offers are really falling. In the business purse: "The reality is that 80% of sellers on the C2C platform don't make money. These national policy offers are actually taken away by some C2C e-commerce platforms. This is the core of the problem." Peking University Law School Xue Jun, the vice president, said that the current tax collection and management is built on the industrial and commercial registration system. Natural person online stores are not covered by tax collection because of the exemption registration. However, with the development of e-commerce business, many natural person online stores have even reached a scale of tens of millions of dollars a year, but they are still outside the tax collection and management, which is obviously unfair. Xue Jun participated in the legislative work of the Electronic Commerce Law. According to him, the "E-Commerce Law (Draft)" was first reviewed in December last year. It is very likely that the second trial will be conducted recently. "I have seen in the revised draft of the second instance that it is clearly stated that personal handicrafts, small and micro operations, etc. To be exempted from registration, as long as it meets the characteristics of the operator, it must be registered.” Ren Xingzhou, former director of the Market Economy Research Institute of the Development Research Center of the State Council, led the team to conduct a half-year investigation on the fair competition between entities and e-commerce. The results show that the biggest problem of unfair taxation is that the C2C e-commerce registration subject dominated by natural persons is outside the supervision, and the question of whether the platform is the first legal person remains undetermined, and finally the tax traceability problem. Therefore, she suggested that the registration of the business network should be carried out for the platform e-commerce; second, the tax number of the golden tax project (the network operation of the general taxation process and the informatization system project of the VAT collection management) should be determined. It is necessary to understand; third, we must open up the relationship between the platform and supervision, and give the platform a proper legal status. Ren Xingzhou believes that the e-commerce platform supported by Internet technology and data should bear legal responsibility for tax evasion, counterfeiting and infringement of intellectual property rights on the platform. With the development of Internet technology capabilities, the industrial and commercial tax registration of natural person online stores is more convenient, and it is more convenient to understand its business conditions, which provides conditions for a more level playing field.

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