Do not store or not to lose more fertilizer industry competition

Under the guidance of industry policies, the current development model of the agricultural capital industry is shifting from "hard input" to "soft expansion." Specific to the fertilizer industry, the symbolic action of “soft expansion” is competition.

Looking at the rural fertilizer market in our province, from individual competition to team, organization and brand competition; from product competition to competition in models, ideas and concepts; from price competition to competition in information, services and strengths... Competition is becoming a traditional fertilizer distribution Key words on business promotion and transformation.

The appearance of competition is reflected in the amazing expansion of grassroots outlets. According to the staff of Shanxi Agribusiness Group New Fertilizer Co., Ltd., in one area where they were mainly sold, there was only one or two chemical fertilizer distribution households in the original village. Today, there are 3 to 5 households in a village, which is not unusual. 2011 There are actually 8 chemical fertilizer dealers in a village in Xiangle Township, Pingyao County.

The expansion of grassroots outlets directly leads to price reductions. Your prices are low, I am lower than you, and some dealers prefer to lose money for sales. These circumstances make the profits of fertilizer distributors even thinner. In the survey, the reporter found that most of the dealers were reluctant to speak as long as they talked about profitability, and they were more willing to leave their own disappointments in their operations.

The core of competition is reflected in the flexible changes in business practices. According to the experts from the Provincial Chemical Fertilizer Industry Association, the basic market for fertilizer sales has been sinking in the past, and distribution and sales promotion + credit sales have now reached the end of a model. The tricks of selling, laying out, teaching or finding childcare in routine operations have become familiar to most farmers or are weary.

Under this circumstance, some of the mainstream agricultural sales enterprises in our province innovated their sales model and seized the opportunity in the competition. Such as the Shanxi Agricultural Resources Group's "Opening up the database for direct sales, benefiting the people" and "Double insurance for a loss, lifelong responsibility" model; Shanxi Agricultural Group Zhangzhou Branch's "food and fertilizer swap" marketing model; Shanxi Agricultural University Green Rong Technology Co., Ltd. "Feifei one-stop terminal sales" model; Shanxi Chenyu Science and Technology Development Chain Co., Ltd. "Enterprise-oriented soil testing and fertilizer application" model and so on. At the same time, the homogenous brands have made big fuss about publicity and agrochemical services, and they have competed against prices and gifts.

Competition directly leads to an increase in market risk factors. Whether or not distributors, especially wholesalers, stocks fertilizers has now evolved into a “**”. It is reported that in order to cope with the market pressure brought about by the large increase in fertilizer prices, most dealers have adopted the "quick-input, fast-selling, multi-batch, small quantity, continuous file, and no backlog" operating methods.

The relevant personnel of Shanxi Province Zhenglin Agricultural Products Chain Supermarket Co., Ltd., the largest fertilizer storage chain supermarket in the province, recently said in an interview with reporters that according to the targets set by the local government, the company’s 2011 winter storage mission is 30,000 to 50,000. T, but entered the winter storage stage, the market conditions "a day like." In the interview, most grass-roots dealers generally reported to reporters: The current fertilizer business is not good, profits are reduced, risks are increased, and there is a serious downturn between the stock and sales. One unavoidable reality is that there is no way to save money or make money, but it is not easy to make up for it.

However, when the farmers' concept of using fertilizers is changing and changing, the sales of fertilizers also usher in a turning point. As far as the current rural fertilizer market in our province is concerned, the favorable promotion of national policies and the deep integration of sales channels are accompanied by the rapid development of facility agriculture in our province. The demand for special fertilizers for vegetables and fruits has increased and the time for fertilizer application has been extended; Multi-functional compound fertilizers, slow-release fertilizers, and controlled-release fertilizers, with nitrification inhibitors, urease inhibitors, and organic and inorganic compound fertilizers with a small amount of chemical fertilizers, show good prospects for promotion.