Dishwashers are rapidly entering the era of mass popularity

With the improvement of people’s quality of life and the acceleration of the pace of work, as a kind of growth-oriented fashion household appliances—dishwashers, the superiority of being “the second liberation of the manpower” and “hygiene is also hygienic” has been surging. The more consumers are recognized and accepted.

In order to improve the quality of life, in the cry of “free hands”, dishwashers became a new force in the kitchen following refrigerators, range hoods and other home appliances. With thousands of dollars, you can save the tedious work hours after a meal and enjoy the leisure time after busy work with your family. Dishwashers are rapidly entering the age of universal adoption, and washing dishes will soon be implemented in mechanized operations in ordinary families.

However, the current market share of dishwashers is not high, consumers' awareness of dishwashers is low, and the value of dishwashers needs to be established. The author's investigation found that the market potential of the dishwasher market is large and it has become a kitchen "upstart."

The low penetration of dishwashers has a potential market potential. At present, the vast majority of urban households in China do not yet have a dishwasher. Their ownership rate is only about 1%, and the number of urban households in China is around 400,000. This shows that dishwasher products are still in the initial stage of the market in China, and the potential market space is huge. Moreover, as the economic income of urban households in China continues to increase and consumers' knowledge of dishwasher products is known, the demand for dishwashers from urban households is also increasing. The survey results show that households with monthly income of more than 7,000 yuan The dishwasher ownership rate has risen significantly. 21.5% of households said that they will definitely buy or may purchase dishwashers in the coming year. It is estimated that the expected demand for the urban dishwasher market in China will be around 3.7 million units in the coming year. This does not include institutions and hotels. , restaurants and other business needs.

Experts believe that from the perspective of industry development, the history of the growth of China's dishwasher industry is not short, but why this product did not get rapid popularity? The main reasons are: First, the price is higher; Second, due to the relatively greasy food habits of our residents, dishwasher washing effect is not ideal; Third, China's urban household kitchen is generally smaller; Fourth, the vast majority of consumer products Recognition is still low.

Consumers: Low awareness of household dishwashers Consumer guidance needs to be strengthened From the consumer's perspective, although dishwashers have been on the market for several years, there are not many people who truly recognize the benefits of dishwashers. Many people think that the rice bowl that has been washed for a few times does not need to buy a machine to “help” and have to pay for electricity. Also, it is very inconvenient for the dishwasher to use special detergents.

Why is it that the purchase of a washing machine for a few thousand yuan is not too expensive, but for the second appliance that can also free its hands - the dishwasher - people will find it too expensive?

Xu Xiaojing, an appliance business manager of Ander, believes that this is mainly because people have not yet established value recognition for dishwashers.

“Basically, most of the current selections of dishwashers are foreigners or returnees who have lived abroad for a long time and a small part of the white-collar class.” Sun Yubin, Bosch’s sales of home appliances, also said so.

"Why doesn't your house buy a dishwasher?" The author asked several consumers about this question. "Washing with machines does not clean the electricity fee," said a middle-aged woman. The author found that such views are quite representative among consumers. "Do dishwashers can wash dishes and bowls for lunch?" Consumers are not questioned. On the other hand, many consumers think that the price is too high. Ms. Bai said, “I’ve asked a store to ask if a dishwasher costs a minimum of six or seven thousand, and a relatively good one is worth tens of thousands. It is hard for us to work for the working class."

Relevant survey data show that consumers have low awareness of household dishwashers. More than 80% of consumers do not understand the function and nature of dishwashers, and more consumers are washing the dishwasher. There are doubts about the degree of clarity, water consumption, power consumption and safety that directly affect the market sales of the product.

Business: Compared with hand-washing dishwashers, it saves water and saves electricity. For many consumers, the concept of “dishwasher water and electricity costs is not clean”, Xu Xiaojing said, “This is actually a consumer. Common misunderstandings."

Test data shows that dishwashers only need 100 ml of water to wash a piece of utensils, and a set of 8 (96 pieces of utensils) dishwashers need only 10 liters of water to wash once. The household tap water flow is 36 liters per minute. According to the dishwasher's 6A standard, the total amount of contaminants after washing in a set of 12 (144 dishware) dishwashers must not exceed 4 mm 2 . Moreover, the dishwasher also has the function of 80°C hot water washing and sterilization sterilization. Therefore, the consumer's concern is unnecessary, and compared with manual washing, the dishwasher also has features such as water saving, power saving, and hygiene. According to washing 280 times a year, 140 pieces of dishware are counted for each washing. The annual cost of manual washing is about 600 yuan, and the machine washing cost is only 190 yuan.

In addition, Sun Xiaobin told the author that detergents for dishwashers in fact are not just a simple low-foam detergent. They not only efficiently dissolve various edible oils, but also are easy to rinse and harmless to the human body. The machine is the first to dissolve the dirt in the tableware with detergent, and then repeatedly washed with water to make the tableware clean, while avoiding the repeated rubbing of the dishes on the dishes when the traditional hand-washing tableware. Therefore, the dishwashing utensils of the dishwasher can keep the smoothness of the utensils well, especially for porcelain with high finish and stainless steel utensils. This will undoubtedly become the first choice for people when they advocate "green consumption."

The future is expected to replace the disinfection cabinet into a kitchen "upstart"

The author found in home appliance stores that although there are few branded dishwashers on the market and the price is too high, the price of the midrange models of domestic kitchen brands is generally higher than 5,000 yuan, and the price of joint venture brands is generally around 10,000 yuan. Some citizens showed great interest in dishwashers. And there are many brands, the price is only one third of the dishwasher disinfection cabinet, has not yet become the kitchen of home appliances "new".

According to industry sources, replacing dishwashers with dishwashers is an irresistible trend. The functions of disinfection cabinets have been too simple to meet the general requirements for household appliances. Dishwashers are not high-end products for disinfection cabinets. There are drying, disinfection, storage functions, experiments have shown that when the dishwasher temperature reaches 70 degrees Celsius, the sterilization rate can reach 99%, ordinary households can use it as a disinfection cabinet. The main reasons that currently affect dishwashers into ordinary families are lifestyle issues and price issues. In this regard, kitchen electricity industry experts said that there are many examples of lifestyle changes in household appliances, and therefore do not worry about the future of dishwashers. At present, although dishwashers are only aimed at high-end people, once the market is widely popularized, prices are bound to decline, the threshold will be lowered, and the growth of dishwasher sales will exceed expectations.

With the improvement of people’s quality of life and the acceleration of the pace of work, as a kind of growth-oriented fashion household appliances—dishwashers, the superiority of being “the second liberation of the manpower” and “hygiene is also hygienic” has been surging. The more consumers are recognized and accepted.

Related news 2011 dishwasher 6A testing standards released industry standards is expected to implement the end of this year, the author learned from the China Household Electrical Appliance Research Institute, following China's washing machine and washing machine implementation of 6A testing standards, another for electric cleaning appliances technology The specification - "Classification of Household and Similar Purpose Dishwasher Performance Grading" ("Dishwasher 6A" standard) was implemented. The standard has definitively defined the cleaning index, drying index, energy efficiency index, water efficiency index, noise index, and trouble-free operation index of the dishwasher. Each of the indicators has been evaluated by the A-level product. Get the "Dishwasher 6A" standard certification.

It is also learned that the "Household and Similar Use Household Electric Dishwasher" industry standard revision work has been initiated, and passed the validation at the end of 2011, but will also be reported to the National Standardization Management Committee and the Ministry of Industry and Information Technology approval, the official implementation time is expected to be In the second half of 2012.