Brief description of the transformation facing the hardware tool industry

Although China has nearly 6,000 hardware and tools manufacturers, it is still not a strong country. From the historical perspective, the world hardware tool manufacturing industry has experienced a process of transfer from Europe and the United States to Japan, Taiwan, and India, and from Japan, Taiwan, and India to China. In the coastal Yangtze River Delta, Pearl River Delta and other regions, most of China’s hardware and tool companies still rely mainly on processing of export-oriented trade, or sales for many large companies such as the United States and Japan.

The active exploration of the Chinese hardware tool industry also gives a new direction for the future development of the hardware tool industry. Comparing with the development of the international hardware tool industry and the status quo of the Chinese hardware tool industry, the hardware tool industry will face the market, participate in international competition, and target the world. Advanced, active adjustment of product structure, and expanding the space for competition is the development of China's hardware tools.

Hardware tools industry faces five major changes 1. To change the current hardware tools coarse copy production model, to the transformation of boutique hardware Most of the products produced by Shanghai tool companies are old faces, rough processing, low energy levels, high energy consumption, most companies The carbon steel material used as a hardware tool produces a substrate. The profit of the product is about 8-10%. The profit of a wire cutter and a wrench is only a few cents. The selling price is only under 10 yuan, while the raw materials used in the production of foreign hardware tools are mainly chromium-vanadium alloy steel. The price of fine hardware tools produced is about 100 yuan, and the price difference is 10 times. This is in no way commensurate with the status of the Shanghai metropolis. Both domestic and foreign businesses and advanced manufacturing industries are expecting high-grade products.

2. To change the old faces of current hardware tools, to transform China's hardware tools and products into a vast space for development. The company's hardware manufacturing and distribution hardware company has more than 3,000 kinds of products, tens of thousands of specifications, quite In China, the total number of tool products is 6 times, so don't stare at old products and old faces, and open ideas. If there is no major breakthrough in variety and style, it will not be able to adapt to the requirements of the international and domestic markets. The variety and quantity of hardware and tools products must increase substantially. The degree of development of new products should be increased to fill gaps in hardware and tool products. The tool industry can have new vitality. In this regard, Danaher Tool (Shanghai) Co., Ltd., Shanghai Changqing Electric Industrial Co., Ltd., Shanghai Junma Pneumatic Tools Co., Ltd., and Shanghai Wosch Horticulture Co., Ltd. are at the forefront. There are new products every year and development is occurring year after year.

3. To change the traditional sales model to a modern sales network. The establishment of a modern marketing system requires seven extensions. First, it extends to domestic first-class trade fairs and first-class hardware cities, making the products an all-round “display, exchange, and cooperation” platform. The second is to extend internationalization and attract more foreign customers with preferential policies. The third is to extend to the intangible market, gradually realize the extension of e-commerce online transactions, and establish an online market. The fourth is to extend to the distribution market. The fifth is to extend the chain market, establish unified names throughout the country, unify the logos, and unify the distribution of the chain submarkets. Sixth, it extends to the equipment industry. Seventh, the establishment of marketing agencies in foreign countries has made it a forward position for products to be pushed into the field.

4. To implement the brand strategy transformation. Luo Baihui, a famous brand marketing expert in the hardware and mold industry, believes that companies should formulate brand building plans, increase technical reforms, invest in technological innovations, improve product quality, and develop in the direction of “professional, refined, special, and new” brands to attract market attention. As a jade, we are among the best brands in the world.

5. It is necessary to change the phenomenon of “single fight alone” of current hardware tool manufacturers and take the road of joint and cooperative brands. Now that our country’s industrial development is changing with each passing day, hardware and tools must keep up with our country’s industrial development to meet the changing needs of all industries and industries. Like the “Shida” brand, we can produce superior products by uniting with the best production companies in China. With an increase of 30%, last year's boutique hardware alliance gathered the best hardware tools to participate in the international exhibition of Shanghai shipbuilding industry and mold industry is a good form.

At present, China is in a period of economic transition, and the development of the hardware and tools industry is also facing major adjustments. We believe that with the development of the reform over the past 30 years, as long as we take the scientific development concept as our guideline, accelerate the change in the development mode and structural adjustment, and grasp the opportunities for development in the face of adversity, the appearance of the hardware and tools industry will surely take a new look.