What is missing from the big country turning into a strong country?
China has become the world's largest producer and consumer of locks – an indisputable fact. The annual sales of the domestic lock industry has reached more than 40 billion yuan, the production capacity has exceeded 2 billion sets, and the annual export volume has exceeded 10 billion yuan. China is a big lock country, but it is not a lock power. Most of the expensive "foreign" locks are produced in Europe, the United States and Japan. What is the development of China's lock market? From a big country to a strong country, what is missing in the development of China's lock market?
At present, the annual sales of locks in the country is more than 2.2 billion. Taking fingerprint locks as an example, it is estimated that there are about 5 million sets of market demand in the commercial market including finance, military police, and office, and the demand for the civilian market is also increasing. From mechanical locks to electronic locks, the Chinese lock industry is experiencing a leap-forward development.
High-end products are becoming mainstream
The competition for low-end domestic products has already become hot. At the end of last year, at the annual meeting of the China Hardware Association, a lock manufacturer once worriedly said to the author: "As raw material prices rise, labor costs increase, and more and more new The competition of new technology products has made our days more and more difficult, and we dare not think about what will happen tomorrow."
There are also those companies that plan to "export to domestic sales". After being hit hard by the financial crisis, they wanted to take the domestic demand express train to make their business at home, but found that the business that they once proud of has no advantage in China. After all, they are all on the low-end route. Those ancestors who have already opened up the territory in the domestic market are still exhausted. What's more, they are latecomers who want to highlight the outline of the territory. How easy is it?
After the mountains are running out of water, it is natural to find a way to see the darkness. Looking back, I found that the high-end market is still beautiful, huge space, rich profits, and fascinating cakes in the infinite imagination. The cakes in the high-end market are tempting, but not at your fingertips. You need to use high-end technology to make materials and use high-end means to bake.
The high cost of innovation has discouraged many SMEs. However, since the problem already exists, there is always a solution. The relevant leaders of the China Hardware Products Association said that the state encourages technological innovation and also encourages the adjustment of industrial structure, such as encouraging enterprises with certain foundations and scales to attract foreign investment, accelerate technology introduction and technological transformation; help small and medium-sized enterprises to raise funds, and encourage small and medium-sized enterprises to restructure assets and Mergers and acquisitions, and gradually set up large-scale enterprise groups to expand the scale of enterprises and increase the strength of enterprises; cultivate leading enterprise products with independent brands, thus driving innovation and development of the entire industry.
For those companies that have a certain strength and focus on the domestic demand market, the first thing that needs to be changed is the concept. The domestic lock market has long since departed from the "iron general" era, and the demand for new technologies and new processes is increasing. The use of locks is changing with each passing day. People are not only pursuing its safety, but also incorporating elements such as fashion, beauty and advancement.
According to the statistics of lock industry experts, the current sales of locks nationwide is about 2.2 billion per year. Taking fingerprint locks as an example, it is estimated that there are about 5 million sets of market demand in the commercial market including finance, military police, and office, and the demand for the civilian market is also increasing. From mechanical locks to electronic locks, the Chinese lock industry is experiencing a leap-forward development.
When an enterprise upgrades a product from one technology to another, it will inevitably pay a certain cost for the upgrade. However, if a worker wants to do something good, he must first sharpen his tools. If he wants to master the market in the future, he must first invest and train his internal strength and strive to take the initiative in the fierce competition.
Domestic demand pulls to show business opportunities
"Investment-led" is naturally the main means of expanding domestic demand, and its tilt to the people's livelihood has made the lock industry see business opportunities and hopes. At least five of the ten measures are closely related to people's livelihood issues and related to underdeveloped areas or low-income people, such as accelerating the construction of affordable housing projects; accelerating rural infrastructure construction and increasing poverty alleviation and development.
Zhang Dongli, chairman of China Hardware Products Association, pointed out in the report of "China Hardware Products Association's Development Thoughts in the Next Five Years" that it is necessary to decompose the top ten products of the hardware industry in the ten measures of expanding domestic demand. . In order to speed up the construction of affordable housing projects, we will do a good job in supporting kitchen and bathroom products related to the construction of low-rent housing; do a good job in the quality of construction hardware products related to infrastructure construction and research and development of new products; The industrial policies of emission reduction and energy conservation continue to guide the industry to develop sewage treatment and water-saving and energy-saving products; guide enterprises to meet the market demand of large and medium-sized cities, vigorously develop rural markets, and make full use of available national policies. Use live. Article 6 of the ten measures to expand domestic demand once again clarified the acceleration of independent innovation and structural adjustment, and supported the construction of high-tech industrialization and industrial technology.
The introduction of measures to expand domestic demand has at least alleviated some of the pressure caused by the financial crisis. The gradual increase in domestic sales is complementing the obvious reduction in export sales. At present, the specific performance of the domestic market is that home decoration has increased, such as door locks, handle locks, anti-theft locks and hinges, door sucks, etc., which have a good trend and large volume; chain locks, motorcycle padlocks and disc locks, etc. Sales have also picked up.
In addition, with the gradual arrival of domestic demand funds, the gradual birth of some large building facilities, and the increased security, reliability and convenience requirements of these facilities, the market demand for high-grade locks will further increase.
Editor in charge: Liu Jiehui
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