The domestic SUV market is booming and fuel-efficient technology determines success or failure

According to the latest news from the China Association of Automobile Manufacturers: From January to September this year, the cumulative sales of all SUVs in China were 264,023 units, a year-on-year increase of 55.9%. Among them, the Great Wall SUV ranked first with 46,618 vehicles, accounting for 17.7% of the total SUV market share; Chery Automobile, Hyundai Tucson, Dongfeng Honda and Changfeng Cheetah were respectively 39,272, 32,437, 30,346 and 17,014, respectively. To 5th place. In the cumulative sales of single-brands from January to September, Great Wall Harvard continued to lead with 41,170 vehicles, accounting for 15.6% of the total SUV market share, up 118.3% year-on-year; Chery Tiggo, Hyundai Tucson, Dongfeng Honda CR-V and Cheetah ranks 2nd to 5th. In the case of high oil prices, the SUV market has unexpectedly increased significantly, which is really gratifying. Looking at the SUV market in the first three quarters, it has the following characteristics:

Fuel-saving technology determines success or failure

At present, consumers pay great attention to the fuel consumption cost of automobiles. Under such a market background, automobile companies regard fuel-saving technology research and development as an important direction and product appeal point. This is especially true for SUV products that have always been nicknamed “oil tiger”. Since the beginning of this year, diesel SUVs have been launched in large quantities. Driven by Great Wall Harvard and Huatai Santa Fe, diesel power has become a new growth point in the market. For example, the single-brand sales champion in the first three quarters - Great Wall Harvard increased by 118.3% year-on-year, almost all of which are diesel versions. The "Intelligent Fuel-Saving King" diesel engine with electronically controlled high-pressure common rail has greatly reduced fuel consumption and greatly promoted sales growth.

Low-end models dominate the world

In comparison, the high-end SUV market is obviously a bit deserted, and the girders are still low-end models. Haval, Tiggo and Tucson have achieved rapid growth from January to September, with sales of both Haval and Tiggo doubling. It is worth noting that the sales of Zotye SUV, which sold for only 50,000 yuan, exceeded 20,000 units in the first three quarters, which is a dark horse in the SUV market this year. From the analysis of the data, it can be seen that the market share of the top five brands has exceeded 50% of the entire SUV market share. The situation of the strong Hengqiang is more prominent. The selling of the low-end models indicates that the price factor is still certain. To a certain extent, the SUV market is around.

Mid-range new cars get together

At present, the domestic SUV model of 200,000 yuan to 250,000 yuan is mainly based on compact SUV. For example, CR-V is born out of the Civic platform, and Outlander is born on the Lancer platform. Recently, many manufacturers have targeted this section of competition that is slightly insufficient, and launched a number of new cars. Zhengzhou Nissan Odin, positioned as a mid-range SUV, was listed last month; Dongfeng Yueda Kia lion was officially released on Thursday; the Jeep guide who just launched the market clearly stated that its competitor is CR-V; in addition, it is expected to be listed before the end of the year. The Chevrolet Captiva is also a compact SUV. The addition of these new cars will break the situation of Honda CR-V's unique 200,000 yuan range. Analysts believe that with the changes in people's consumption concepts and the advent of the second car era, the mid-to-high-end compact SUV will gradually become the focus of the market in the next 3-5 years.