The 13th Chengdu Furniture Fair-China's furniture domestic trade core growth pole

Recently, Chengdu furniture from permanent exhibition organization committee - Chengdu New Oriental Exhibition Co., Ltd. was informed, will be in Century City New International Convention and Exhibition Center · July 3 to 6, to "lead the domestic demand-shared future" thirteenth Chengdu furniture exhibition, in addition to, and eight benefits of furniture City, Pacific Park Plaza, furniture home at the sixth international culture and Art Festival as the carrier expanded "to show linkage", the set will be the first venue in the north of the city - Langdu International Furniture Expo Park will be unveiled as a branch venue of this Chengdu Furniture Fair. Jiang Hua, assistant general manager of New Oriental Exhibition, said that the creation of "Great Chengdu Furniture Fair" will be an important measure for the exhibition to continuously enhance its influence in the next few years. This year, it will not only be interpreted spatially through the "show shop linkage" method, but will also be reflected in the exhibition time.

The generalization of the concept of rollover "4 days" will be a thing of the past

“From July 3rd to 6th, in previous years, we always called these 4 days as the exhibition period of Chengdu Furniture Fair. All trade and related activities of the exhibition were completed within this time period, but the concept of this year ’s furniture exhibition period is actually It has been extended. "According to Jiang Hua, on July 2, nearly 400 primary market distributors organized by the Guangdong Furniture Chamber of Commerce and led by dozens of first-line brand furniture companies across the country will participate in the Chengdu Furniture Fair this year. The first high-end forum event meant that Chengdu Furniture Fair entered the exhibition period “in advance”. "Choosing to hold such an industry forum before the furniture exhibition opens. On the one hand, it attracts dealers in the primary market to the Chengdu Furniture Fair, fills the deficiencies of the previous session, and further strengthens Chengdu Furniture Fair as the preferred platform for China's furniture domestic trade. Status; on the other hand, through this 'action' advancement, the entire Chengdu city and the national furniture industry have locked their eyes on the exhibition in advance, which has a better focus on the traditional 4-day exhibition period. " According to Jiang Hua, the generalization of the exhibition concept not only refers to the advance of the event time, but also the subsequent impact of the exhibition on the industry can still be regarded as part of the Chengdu Furniture Fair.

Higher-end industrial chain display in the main venue of the new exhibition

After 12 years of development, Chengdu Furniture Fair has become the preferred platform for China's furniture domestic trade, and has attracted the collective attention of furniture companies, professional buyers, and industry insiders across the country. "Last year, Chengdu Furniture Fair welcomed more than 150,000 dealers from all over the country to purchase, which means huge business opportunities for exhibitors. The on-site turnover reached 8.67 billion yuan, which is a considerable amount of data." Jiang Hua said. With the increasing influence of Chengdu Furniture Fair, it attracts furniture manufacturers, brand machinery and raw materials as a magnet, which makes Chengdu Furniture Fair exhibitors no longer the expansion of a single furniture manufacturer, but The expansion of the entire industrial chain. At that time, more than 900 finished furniture, machinery and original accessories companies will be displayed in the nine indoor pavilions and the square in front of the new convention and exhibition center. This includes not only first-line furniture brands such as Hong Kong Dynasty, Sovereign, Jin Baoli and Sichuan's Quanyou, Langdu, South, and Pearl of the Palm, but also includes internationally renowned international brands such as Aksu Nobel in the Netherlands, Jintian Haomai in Germany, and Barberan in Spain Original accessories and machinery brand.

It is worth mentioning that during this year's exhibition, a series of high-standard activities such as the 2012 China Home Furnishing President Summit, China International Home Furnishing Creative Design Salon, and China Furniture Industry Cluster Summit Forum will be held at the same time. This means that in July, Chengdu will gather high-end people from the national furniture industry to focus on the country.

Extension of the branch venue to Chengdu

Based on the good interaction with the Chengdu Furniture Fair in the past three years, the International Furniture Culture and Arts Festival co-hosted by Bayi Furniture City and Taipingyuan Furniture Plaza will still be held at the same time as the Chengdu Furniture Fair. At the same time, Langdu International Furniture Expo Park, which is located in the northern city of Chengdu, Guanghan, will also become the first branch venue set in the north of Chengdu in the 13 years of Chengdu Furniture Exhibition.

Jiang Hua said that for the Chengdu Furniture Fair, the method of linkage with the furniture store has further expanded the scale of the exhibition in concept and enhanced its own influence. In this way, buyers from all over the country can not only purchase products at the main venue of the Chengdu Furniture Fair, but also go to the two old furniture stores such as Bayi and Taiping Garden and the newly-increased Langdu International Furniture Expo Park A visit to further expand the choice of brands and products. "Chengdu Furniture Fair is the preferred platform for China's furniture domestic trade. Its driving force is the solid foundation of the furniture industry in Sichuan and the resources of domestic trade dealers across the country. The 'show shop linkage' can not only activate the market and bring trade orders, but also It can better display the overall image of Sichuan furniture, thereby further consolidating the development pace of Chengdu Furniture Exhibition. "

Integrate the whole industry into the core growth pole of furniture domestic trade

In addition to enhancing the influence of the exhibition itself, what is the significance of this "Great Chengdu Furniture Exhibition" in terms of time and space to the development of the entire industry? Jiang Hua said that through the creation of the "Great Chengdu Furniture Fair", the exhibition has made the industry more complete and effective integration of resources in the entire industry, including industry associations, exhibitors, distributors and stores. Through this integration, the focus of the entire industry is brought together, especially the gathering of exhibitors and distributors, which can more effectively drive the number of trade orders, thereby driving the growth of domestic trade. " This year's Chengdu Furniture Fair is integrating In the case of industry-wide resources, there will definitely be a new outbreak in trading volume. In the domestic trade, Chengdu has become a trend, and it will inevitably become a law. In the near future, it will definitely become the core growth pole of China's furniture domestic trade. "

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