Real estate regulation and control furniture industry into a dilemma
Declining furniture prices and rising costs
The downturn in the real estate market has affected the simultaneous decline in demand for downstream industries such as home furnishing and decoration. Statistics show that since this year, the domestic sales and exports of the furniture market have declined to varying degrees. According to estimates from the heads of many furniture companies in Dalian, from the perspective of the domestic market, the sales of furniture companies last year can fall by 20% -30%.
Yesterday afternoon, a large furniture store in Dalian was deserted. The sales staff said that the current popularity is incomparable compared with 2009 and 2010. Some furniture dealers have turned storefronts into other industries, and dealers who are still suffering are often "weak" in the face of customer bargaining. "If you don't let the price, customers may lift their legs and leave. We now only want to be able to sell the goods, and some furniture has really turned into meager sales."
Song Zhaoqian, chairman of Dalian Guangming Furniture, said in an interview with this newspaper reporter, "Furniture prices in the domestic market have been on a downward trend since last year. However, the price of raw materials and labor costs have risen, and the profit margin of furniture manufacturers has gradually decreased." It is said that the wages of workers rose by about 15% this year compared to the same period last year. "The wages of paint sprayers rose by about 20%, and the wages of ordinary production workers rose by 10% -15% per month."
Looking for opportunities in the plight of furniture companies
Dalian is a solid wood furniture industrial base in China. It has a group of well-known enterprises in the industry. During the interview, the reporter learned that Huafeng, Guangming, Xinzhi, Samsung, Yusheng and other furniture companies are looking for strategies to break through in this dilemma.
There are many ways to break through. A person in charge of a furniture brand in Dalian said, "Because of the rising cost of raw materials, companies must tap the potential, improve work efficiency, and increase the utilization rate of materials." It is said that Xinzhi currently selects a group of female workers between 30-35 years old because of their sense of responsibility Strong, high stability, which improves the efficiency of the enterprise and saves a certain cost.
Another person in charge of furniture told reporters that as the post-80s gradually became an emerging consumer group, many companies are now starting from changing the sales model and actively seizing the online market. "We are preparing for some online or group purchases in domestic sales. The block share is increasing. "
Some insiders said that with the acceleration of urbanization and the continuous increase of affordable housing, the development prospect of the furniture industry is still broad. Dalian Yusheng Furniture Co., Ltd. showed a series of integrated home and low-rent house model room furniture, which showed a certain market demand. Reporter Zhao Hui
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