How hardware tools "brand pain" for the development of advantages

With the acceleration of the global economic integration process, the Chinese hardware tool processing industry has gradually become the main force of the world's hardware and tools industry. Whether in the global tool market or the Chinese tool market, the wide range of applications of hardware tools and their demand are beyond imagination. The demand for hardware tools in some developed countries increases at a rate of more than 10% per year. Hardware tools are labor-intensive industries. As a hometown of hardware, Yongkang has become a gathering place for hardware tools with low-cost traditional competitive advantages. The products not only sell well in major cities in China, but also rely on the 14th China Hardware Expo's Dongfeng held in China Science & Technology Hardware City. It is also exported to Europe, America, Africa, Middle East and other places. In recent years, influenced by a series of unfavorable economic factors such as rising labor costs, rising raw materials, and the financial crisis, many Hardware Tools manufacturers and distributors in the Hardware City have increased their own brand R&D and sales efforts.

In the previous year, the rate of exits from hardware tools declined, and the rapid appreciation of the hardware tool further lowered the profitability of hardware tools. Second, the production of hardware tools is mainly affected by the price of raw materials such as steel. The instability in the steel market has also led to a significant increase in the sales of hardware tools. Hardware tools are low-profit products, and the fierce competition in the market makes it impossible to raise prices uniformly. There are vendors who frankly say that individual price increases are undoubtedly equal to the old customers. With the fierce competition in the market of hardware tools, how to maintain the sustainable development trend of hardware tools in hardware has become a major issue that many vendors have to face.

Chen, a hardware dealer in the Hardware City for many years, said that establishing brand influence is the best choice for hardware city hardware tools. Brand establishment, quality first. No matter how wonderful promotion strategies are based on product quality. Only the manufacturer guarantees the stability of the quality of the product, can win the trust of the customer. If you want to take a place in the market, improving quality is the key. "Like this pliers, although it costs more than ten pieces more than ordinary pliers, its quality is much better than that of ordinary pliers. The implementation of three bags of after-sales service is also comprehensive. When consumers purchase, most of them will choose this type of product. Brand, good quality product."

According to relevant personage analysis, after an industry has passed its initial period, development period, and mature period, it often enters a refined development stage. Hardware tools are relatively mature industries in the hardware city. To seek development in such an environment, business households must seek a way out to the market segment. Hardware tools belong to labor-intensive industries, and hardware tools have occupied a large share in the international market because of China's advantages in raw material prices and low labor costs. As the hometown of hardware, Yongkang, the market is fiercely competitive. A hardware business household disclosed to reporters: "As a relatively mature industry, customers generally have fixed suppliers, and it is not easy to develop new customers." In terms of foreign trade, hardware tools are also not optimistic. " In recent years, facing the impact of unfavorable factors such as the increase in raw material prices, changes in tax refund policies, and rising exchange rates, hardware tools are gradually losing their original cost advantage and the loss of customers.” The reporter visited China and found that many businesses were operating on the basis of the introduction of well-known brands. Households have also started to develop into subdivided markets, and the trend of subdividing hardware tools has become increasingly apparent. From a large perspective, hardware tools are divided into manual tools, pneumatic tools, combination tools, auto maintenance tools, and tools for craftsmanship. Hand tools are divided into wrenches, pliers, screwdrivers and so on. Pneumatic tools are also classified into assembly and cutting types. The purpose of subdividing hardware tools is to make its market more targeted. Among the wide variety of hardware tools, upscale and sophisticated combination tools and car-on-wheel tools are gradually becoming the new darling of people.

After more than 10 years of development, hardware tools products currently being operated by Hardware City have gradually become serialized, standardized and branded. Not only are the specifications and specifications of the hardware products stable, but also some of the famous products introduced have a certain degree of competitiveness in the international market. . Many sellers also stated that the hardware tools of the Hardware City still have a long way to go in the international market. As a distributor, we must accelerate the research and development of new products based on the advantages of the original market and consolidate the traditional hardware tools, improve the backward technology, increase the level of scientific and technological content of products, and increase the added value; based on the local cultural background, establish their own The brand, building an effective information channel and a quick-response decision-making mechanism, establish a good reputation, provide users with quality products and perfect services, and believe that hardware tools will be better tomorrow.