High-end locks become mainstream consumer trends

Domestic and foreign lock products and technologies are changing with each passing day, and the super gold mine in the lock market is gradually emitting eye-catching gold.

It is understood that the lock cylinder of the smart door lock has a built-in radial clutch to improve the impact resistance of the door lock and make it more secure and reliable. Moreover, smart door locks also use smart coding technology, anti-glare interference, reduce the power consumption of the door lock, and reduce the frequency of replacing the lock battery.

The reason why it is smart is that it has been added to touch screens, passwords, fingerprints, remote control, wireless, swipe cards and other high-tech and intelligent elements, which further highlights the humanistic care. Mid-to-high-end smart door locks have these security protection capabilities and can greatly protect the safety of users' lives and property. An industry professional said.

In addition to the high-tech, high value-added smart locks, some common door locks in the market rely on high-cost materials and beautiful designs to occupy a place in the high-end lock market. Locks are one of them. Although its anti-theft performance is not strong, but as a decorative lock, favored by consumers. A person in charge of the company said: Because the locks are relatively complicated to use, some consumers are still not good at using them, and they are rarely used at home. This is one of the reasons why locks are not completely popular. Locks are generally hand-made, and the market price is relatively high.

Poor brand awareness is a common phenomenon in China's lock industry. Its most direct performance is the lack of investment in designing R&D, purchasing advanced equipment and molds, training professionals, and after-sales services, which seriously restricts the development of the industry. Poor brand awareness has made the company's development thinking narrow, and the industrial chain cannot be extended. It is difficult to form a complementary and serialized product development. An industry that lacks brand awareness is hard to make famous brands. At present, domestic enterprises are basically in a state of being alone, and the market is always in a fragmented development. Most of the companies have become “working” companies for international brands.

China's lock products have high competitiveness in the international market. According to customs statistics, in 2012 China's lock products were exported to 208 countries and regions, and the cumulative export value reached 5.229 billion US dollars. However, due to lack of brand influence, the average selling price of Chinese locks is only 1/15 of that of countries such as the United Kingdom and the United States. After China's lock products OEM to international big brands, the price has generally risen to more than ten times the original price.

Industry insiders should think that although mid- to high-end locks have become the mainstream consumer trend in the market, the industry needs to work harder in many aspects. In the aspect of production technology, we make a fuss about the surface treatment and processing technology, improve the durability and decorativeness of the products, and at the same time, develop and apply the latest technologies and materials, save energy and reduce consumption, and reduce pollution. In terms of marketing, we will step up efforts to adjust product structure, select entry points, use high-tech, high value-added door locks as research and development priorities, implement brand strategy, further increase brand awareness, improve quality management, and strictly enforce quality standards. A group of hard-famous, well-known industry brands.

China's lock industry urgently needs to implement a brand development strategy, improve the level of domestic business management and anti-risk capabilities, and achieve industry quality and efficiency, which will certainly promote China's transition from a lock manufacturing giant to a manufacturing powerhouse.