Domestic hardware machinery mold industry slowdown

In the first half of the year, the overall performance of the domestic hardware machinery mold industry grew steadily, but the growth rate slowed down. According to statistics, sales in the market have increased by 9.6% year-on-year, and are expected to maintain the same level in the second half of this year. "Dongguan Jinming International Machinery Mould City, general manager of Guangdong told reporters.

In the face of the increasingly complex global economic situation and the slowdown in the industry, when the author visited a number of hardware machinery mold professional markets in Dongguan, a phenomenon was discovered. They all felt that they had relatively large pressures in investment and operation. “It is difficult to sell. Find the same kind of double digit growth as before." With the recent speeding up of the construction of the domestic hardware machinery mold professional market, the increase in supply, the new market is facing investment, operating pressure has increased; at the same time, due to technological innovation and consumer demand, but also to the current professional The market has brought new changes. "In the past, professional markets could cash, spot, and live 'three transactions', and today they are facing a series of new technologies such as informatization, e-commerce, financial innovation and logistics modernization," said Li Guangdong, "hardware The professional market for mechanical moulds faces unprecedented challenges. Only by taking a differentiated road and transforming itself through technological and service upgrades can we remain invincible in the fierce competition.”

According to Li Guangdong, a special advisor of the Dongguan Hardware Machinery Mould Industry Association, for the transformation and upgrading of the hardware machinery mold professional market, we must first take the brand's development path. The economic development and the continuous increase in consumer demand for brands have prompted companies and brands in professional markets and markets to be transformed, and those products with low grades and victories by quantity are destined to be replaced by branded products. “The slogan put forward by Jinming International Brand Machinery Trading Zone (Machine 4S Shop Display Center) is tailor-made for the strength-oriented enterprises and provides the market with high, specialized and refined machine tools to meet the multi-level demands of customers”.

"In addition to branding, specialization, and scale, the information age has also prompted the professional market to upgrade technology, and must pay attention to the development of e-commerce. E-commerce will become an important carrier for hardware machinery and mold enterprise marketing, transaction settlement, and development. E-commerce is inevitable," said Li Guangdong.

In addition to setting up a trade warehouse receipt trading platform for merchants, Dongguan Jinming International Machinery Mould City also opened the industry's first mobile Internet e-commerce platform - Jinjitong (Hardware Machinery Business Service Platform), to carry out network promotion and marketing through mobile internet. New methods of transactions, settlements, and settlements make the circulation of goods quicker and easier.

Today, digitalization and informatization are difficult to make the market bigger and stronger relying solely on traditional methods. Only by closely integrating with the physical market, providing comprehensive and comprehensive services for merchants, and constantly innovating business models, can the hardware and machinery mold professional market remain viable. , stands invincible.