Guangdong ceramic industry expands its export
China Securities established a stable market sales system. And S has a certain popularity. but. Chinese ceramics have basically saturated the market in the Middle East and South Asia. The market for basic ceramics is mainly based on old customers. If we continue to develop the market in East 1 and South Asia. It is bound to be poorly maintained and vicious competition is not conducive to the development of the market. and so. Many large enterprises. In order to avoid market risks, the industry: The main focus of Yan is turning to Europe, the US, and other untapped markets.
In the intermediaries and extensions, participating in a large-scale international exhibition is undoubtedly a better way of brand promotion. Xinzhongyuan has turned six times after opening the European market - the goal has turned to the United States. In May, the delegation took part in the Orlando International Ceramics Exhibition in the United States. Dongpeng visited Middle East, Middle East and other places and will visit the United States, Russia, Hong Kong and other places this year and continue to mediate brands internationally.
To build an international brand At the end of last year, Foshan ceramic tile encountered anti-dumping for the first time in India, making ceramic enterprises that just went out of the country deeply feel the tremendous power of international rules.
Xin Yingyuan, general manager of Zhong Yingzhou thinks. China's export of building ceramic products will definitely take the path of an international brand. Chinese ceramic tile can not afford to sell, in the final analysis is not enough international brand awareness, the international market that the price of Chinese ceramics is low. Therefore, the most important thing for China's ceramic exports is to do a good job in publicity and display and change brand image. Lisa's sales manager said that Chinese tiles must change the inherent concept of low-price, low-price Chinese products in the international market. Must improve product quality and competitiveness, the company's positioning in the export market, is aimed at expanding the middle-to-high end market.
in this aspect. Dongpeng Ceramics took another short cut, rapidly cutting into the sales strategy of the European sanitary ware market with OEM (OEM), and opened the prelude to domestic ceramic enterprises "walking on two legs" to enter the overseas market. The first batch of sanitary ware exported to Britain by Jinpeng Dongpeng Ceramics Co., Ltd. was ordered by British DAHLL Sanitary Ware Co., Ltd. and exported as an OEM. The company’s marketing director Tan Haoshen thinks. This time, Dongpeng explained an issue by exporting in OEM form. The quality of Chinese ceramic products has been recognized by world-renowned companies.
Insiders believe that at the moment when the national brand is not yet mature, it is a feasible way to do an OEM at present, for many domestic ceramic companies that have started their overseas markets. Through OEM cooperation with foreign companies can enable companies to gradually establish a product quality supervision system in line with international standards. The second is to rely on the mature marketing network of foreign brands to rapidly enter the overseas market and become familiar with the series of rules for the operation of the international market. Create experience for creating an international brand for yourself.
According to the data provided by the China Building Sanitary Ceramics Association, the trade volume of building sanitary ceramics in the world amounts to 5 billion US dollars to 5.5 billion U.S. dollars per year, and the construction ceramics trade volume reaches 800 million square meters. Hygienic ceramics amount to about 45 million pieces. In 2000, China's exports of architectural ceramics accounted for 1%-2% of domestic production, and accounted for only 3% of the world's exports. While the export volume of Italian architectural ceramics accounted for 68.8% (1998) of domestic production, and Spain accounted for 42.7% (1998). (year), so China's building sanitary ceramics, although large production, but the export volume is very small, with great potential. The outlook is promising.
(Yang Zhong for 稹)
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