Furniture industry: big brands become the protagonists of quality problems

A few days ago, the China Consumers Association summarized the statistics of consumer associations at all levels. From the perspective of the number of complaints of various goods and services, the top 10 complaints in 2009 were: clothing, shoes and hats, mobile phones, Food, telecommunications, sales, televisions, air-conditioning products, decorative materials, computer products and furniture products. Among them, the number of complaints for furniture products ranked 10th, with 13,805 complaints, an increase of 504 over 2008. The number of complaints for furniture products in 2008 was 13,301.

Big brands become the protagonists of quality issues

Entering the "Announcement on the Quality of the Third Batch of National Product Quality Supervision and Inspection in 2009" announced by the General Administration of Quality Supervision, Inspection and Quarantine in 2010, it casts a layer of non-harmony on the original market. It is not uncommon for big brands to be spotted in the results. From the furniture of Fuzhidao, to the furniture products of the Pearl of the Palm, to the Hualun family in Shenzhen, Guangdong, they are sighing, but people can't help thinking about it.

This is a large-scale and large-scale quality random inspection. Among them, wood furniture (wooden cabinets) were randomly inspected in Beijing, Tianjin, Hebei, Liaoning, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Shandong, Henan, Shaanxi, Guangdong, Hunan, Chongqing, Sichuan, 17 provinces and 375 municipalities 400 products produced by the enterprise, including bedside cabinets, file cabinets, office push cabinets, TV cabinets, tea cabinets, etc. Among them, 286 kinds of products are qualified, accounting for 71.4% of the total number of random inspections; 114 kinds of unqualified products, involving nearly 100 enterprises, of which 18 kinds of products are unqualified in formaldehyde emission and soluble lead content.

Product quality: business survival must

Market competition depends on quality: as an enterprise seeking development, it should have a long-term vision and enhance self-discipline awareness, and should implement internal production standards that meet national standards or even exceed national standards in order to highlight its advantages in fierce market competition , Even in an invincible position in the competition with foreign famous brand products. In recent years, various localities have started a "quality inspection storm", which is not only a protection of consumer rights, but also a benign promotion of the furniture market. Quality supervision and inspection by relevant departments can also be used as one of the ways to increase the market entry threshold .

Cost control is not to reduce quality: In recent years, with the continuous rise in energy prices and raw material prices, household building materials companies have felt pressure on survival, forcing companies to have to solve them through various methods, while controlling costs while making product quality Great discount. Some companies even use inferior raw materials in the production process in order to pursue the interests of the enterprise, so that inferior products are still circulating in the market, causing great harm to consumers and also hindering the development of the industry.

Product quality is a must for enterprise development: product quality is the first weapon for enterprises to survive. Only by grasping the link of product quality can enterprises have the capital to carry out further marketing. In recent years, due to the frequent occurrence of quality problems of home building materials, the market is in a chaotic situation, which not only brings harm to consumers, but also makes the market and enterprises "very hurt".
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