Filament Lamps from Technology Dispute into Channel Dispute

Thousands sailed on the side of the sinking boat, and Wan Muchun was ahead of the diseased tree. Filament lamp as a funny product in 2013, a controversial product in 2014, and a star product in 2015 finally reached the mainstream channel in 2016. With PHILIP, OSRAM, GE and other front-line manufacturers involved in the entire line, the debate about this product is demon and magic has finally settled. So Pharaoh got a ticket and took half a month to investigate Europa and happily criticized all the evil capitalism. In order to commemorate my three years of youthful observance of the filament lamp, but also for the next chess game with no regrets.

There is no doubt that today's filament lamps have evolved over time from the technological dispute of the year to the future of the channel. At the beginning of the new year, an old friend came over to drink tea. When the tea room asked how the filament lamp controlled heat dissipation and light decay, Pharaoh dropped the cup. His left eye corner and left mouth corner also rose 45 degrees at the same time. Despise the word ". Although the expression is abusive and is an old friend's ridicule, the content of the expression is undoubtedly certain. Today's filament lamps have used the industry's pioneering three years of time and investment to pave the way forward for newcomers. Although there are still two to three subversive ** in the technical details in the future, this product is technically basic. It is mature and stable. Today, the filament lamp technology side needs to solve no longer a single problem, but is based on cost-optimized automated production path and product innovation.

But is technology maturity an end? Far from it. We all know that the hardest part of a product is not how to make it stable, but how to establish a stable sales channel to the final market. Therefore, with the domestic first-line manufacturers running into the filament lamp competition sequence, we are willing to be reluctant to be involved in the flood of this channel competition.

In the past three years, we discussed the technology, discussed the production capacity, discussed the yield, but had no discussion channels. Today, we may not need to pay attention to technology, production capacity, and yield. Only the channel itself is the life and death of the filament lamp company in the next two years. . In the next two years, the traditional giants have entered the filament lamp field. Although they started late, they will still be the biggest reapers of profits based on mature market access and huge financial capacity. This will be exactly the same as led lighting five years ago. Many pioneers of filament lamps (including the lions) will quickly divide, and some will quickly take advantage of the first-mover advantage to become the promotion player in the future LED lighting market, get a life-long participation certificate, more companies still Will gradually withdraw from the struggle and struggle to repeat the story of yesterday.

The market window is the golden resource that countless enterprises dream of. In 2016, the filament lamp market window was open to all participants without any tweaking. Then many of our peers are still full after experiencing blood and fire purgatory. The passion goes to the window and reaps the long-lost success.