Domestic floor market competition highlights the role of building materials supermarkets

At present, several major building materials professional websites have just entered the market. At the same time, many floor companies have established online sales platforms and provided consumers with new building materials consumption models. Through the continuous development of the Internet in the country and the continuous improvement of building materials professional websites, the network The influence of modern nouns and its convenience will increase the number of people on the Internet. At present, online marketing has been adopted by more and more home building materials brands. Flooring companies are not unfamiliar with online marketing and they have long been favored.

So for the Chinese flooring industry, including all our country's floor product exports will have an impact. Export difficulties must be transferred to domestic sales. At that time, the competition in the domestic market will intensify. In a certain degree, it will affect the stable and orderly development of the entire industry.

For the current floor brand in the first and second-tier cities in the market competition has been very clinging, almost visionary floor brand companies have turned their attention to the second and third-tier markets, "stabilize the primary market, open up the second and third-tier market" has become many floors The established policy for brand companies in 2011. Although the level of the secondary and tertiary market economy is relatively low, the consumption capacity is relatively small, and consumers’ purchasing power is low, but the huge market capacity alone makes the development of the flooring industry have great market potential. What is more important is that the secondary and tertiary markets are less affected by the country’s macro-control policies and financial crisis, and vested interests are relatively stable. It is this situation that makes the vast second and third-tier markets allow floor companies to see a great business opportunity, and ultimately presents a scene of large and small floor companies flocking to the present.

From the perspective of consumers, supermarket trust is still relatively large. Because the supermarket as a whole audience is large, social influence is great, once the product has a problem it will feel that the supermarket is easy to solve. In fact, consumers do not have such an idea completely, no matter where you buy the product. First of all, before you buy, ask how good the company's production strength is, how the service is, and the strength of the product quality of large enterprises, including service or Relatively secure. Stores increase the operating area, so that some of the connotations of floor products and companies can be fully displayed to consumers, and give consumers a comfortable shopping environment.

Supermarkets are becoming more and more prominent in the building materials industry market. Every building materials company wants to cooperate with the building materials supermarket in order to occupy more market share. Using this channel can also increase the market share and influence of the brand to a certain extent. However, many building materials companies felt that they could not cooperate with supermarkets in the past two years. A lot of building materials companies can only endure the pain and love to withdraw from the supermarket.