Beijing furniture industry is developing rapidly

"According to incomplete statistics, there are 28 furniture companies (excluding original and auxiliary materials companies and Beijing branches of foreign companies) with sales of over 100 million in Beijing." Yu Xiusu, vice chairman of the Beijing Furniture Association, on March 1st in Jinyuan At the annual meeting of the Hotel Association, she further explained: "The" Beijing Brand "attaches great importance to the breakthrough of brand positioning, the operation of the channel model and the improvement of marketing capabilities, so as to obtain strong added value and vitality."

In recent years, what consumers have seen in the Beijing market and even the national market is often that the northern furniture represented by the Beijing furniture brand occupies the most conspicuous position and the largest exhibition hall, maximally "dividing" the market. More development stems from the comprehensive strength of Beijing Furniture. According to Vice President Yu Xiusu, the Temple of Heaven, Qumei, Yifeng, Qiangli, Top 100, Peugeot, Ai Ruisi, Liming, Century Jingzhou, Oriental Parkson, Green Island, Century Jingtai, Knightel, Warwick, Guolin, Royal, Non-Tong, Jin Sheng, Ronglin Shijia, Huamengmeng, Elvis, Yuan Henry, Jinfei, Shenghua, Ou Jialun, 28 companies such as Quanfu Triumph, Guoan Jiamei, Nuojie Furniture have annual sales of more than 100 million yuan. In addition, Beijing Furniture Company Zhongtian and Qumei have won Chinese famous brands; Tiantan, Qumei, Huadimeng and Qiangqi are 4 companies Obtained well-known trademarks in China; 5 companies including Temple of Heaven, Qumei, Qiangli, Quanfu, and Boliang won Beijing Famous Brands; Red Star Iron Cabinet, Century Jingtai, Oriental Parkson, Peugeot, Yudu, Jinfei, Yuanhengli, Chengchengcheng, Today Shengmei, Top 100, Royal Jimei, Eagle crown Seiko and other 24 enterprises were well-known trademarks in Beijing.
According to reporters, the development speed of Beijing furniture in the entire industry can be described as significant, which quickly detonated the brand awareness and has a strategic position that cannot be ignored in the entire Chinese furniture layout. Investigating the fundamental reason behind it, Vice President Yu gave the answer: "First of all, it is due to the alienation operation of the Beijing brand. Its market strategy operation has a different positioning. For example, the top 100 builds" really very German ", meaning The wind makes environmental protection articles, Oriental Parkson uses hardware as a selling point, and Netlier is 'changeable furniture'. Secondly, strong terminal control and finally good brand operation. "

In front of the achievements, people in the industry also calmly saw the severe business environment facing the industry: increasingly strict regulation of the housing market, increasing channel costs, the shortage of new generation migrant workers, the cost of materials has also increased, etc., how to do Good market in 2011? How to achieve another upgrade of furniture brand strategy? People in the industry have expressed their confidence in the future prospects of the furniture industry. Zhu Changling, chairman of the China Furniture Association, concluded: "The optimization and upgrading of the furniture industry requires improving marketing capabilities and levels, improving labor productivity, improving product research and development, promoting technological progress, and transforming traditional industries with information technology, through branding. Non-material means such as operation, design and service, through horizontal pre-vertical integration, optimize the industry's resource allocation, inject more knowledge content to increase added value. Focus on training talents to meet business-to-talent development. ", Director of Yifeng Furniture Chang Wen Shiquan has a firm confidence in the uncertain market: "I want to use a positive attitude, how dare you say it in the future, I think when you face a market, we try to be faster and be more spirited, Do it faster, in this case, how to improve the effective service of terminal sales, this is a problem that I need to pay attention to now. "And Yin Bo, general manager of Lan Jinglijia, saw the new market cake:" Considering this The demand for a piece of affordable housing, appropriate products and services to deal with this piece, I I was on the line. "

As the organizer of the Beijing Furniture Association, in the face of the more complex furniture market in 2011, the focus of the work is: to help companies practice their internal skills and help companies hit the market. Improve member companies' market competitiveness and brand influence.
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