Upholstered furniture standards will be introduced difficult to manage the quality of small brands
A practitioner who distributes upholstered furniture said that the current pressure on the quality of upholstered furniture is indeed greater than that of solid wood and panel furniture. Many unqualified products from SMEs have flooded a large part of the furniture market . The lack of environmental standards and the inability to monitor the quality of materials are currently The bottleneck of upholstered furniture.
Sofas and beds are indispensable furniture, and are the two main types of upholstered furniture. Ye Dayong, general manager of Beijing Ouyijia Technology Development Co., Ltd., believes that soft furniture is a more professional product, and it is not easy for consumers to easily identify the quality of quality when buying. In addition, there is currently no environmental standard for soft furniture in China, which also makes it difficult for consumers to purchase.
Upholstered furniture is indispensable and has established market demand, but the large and small soft furniture brands on the market are dazzling consumers. After switching to a few furniture stores , Yuan, a consumer who bought leather sofas, told reporters that she had seen a dozen brand stores, but she still focused on the price, style and comfort of the sofa. Regarding how to identify the quality of the leather sofa, Yuan Helpless said: "The shopping guide always said to us that it is the first layer of cowhide leather and a filler that will not collapse. I can only listen to the introduction. I really will not identify it."
As for whether the sofa meets the environmental protection standards, Yuan said that he attaches great importance to the environmental protection of decoration and furniture because he is preparing for pregnancy, but the sales staff of several brands have not come up with relevant environmental certifications, but only recommend that Yuan can smell the skin when buying Whether the sofa has a strong smell, or purchase a sample sofa that has been placed in the store for two months, so that the smell will be reduced.
How should consumers choose upholstered furniture where no filling material is visible? In this regard, Ye Dayong believes that soft furniture is a more professional product, and it is not easy for consumers to easily identify the quality of the quality when buying. In addition, there is currently no environmental standard for soft furniture in China, which also makes it difficult for consumers to purchase.
Three new standards for soft furniture will be promulgated soon
Today, more and more furniture is no longer a single wooden, and many will use materials such as glass, metal and even sponge. However, in the current national standard GB18584-2001 "Limits for Harmful Substances in Interior Decoration Materials Wood Furniture", the relevant detection methods are only for the formaldehyde emission of furniture plates, heavy metals in paint, mercury, cadmium, etc. The content makes regulations, but the total volatile organic compounds, azo dyes (decomposable aromatic amines) and other toxic and harmful substances contained in upholstered furniture are not stated. This also led to a lot of upholstered furniture vendors will solely be qualified as a formaldehyde emission of environmentally friendly products based on the overall environmental situation is simply not an objective reflection of furniture.
It is understood that the three new standards for soft furniture that have been approved and are about to be released are "Limited Substances in Soft Furniture Mattresses", "Limited Substances in Soft Furniture Sofas", and "Soft Furniture Sofas" and July 1, 2012 The "Determination of Dimethyl Fumarate Content in Furniture" implemented in Japan has stipulated the selection of raw and auxiliary materials and production processes for upholstered furniture. For the first time, formaldehyde, dimethyl fumarate and azo dyes in upholstered furniture products The limit indicators were clarified. The definition of harmful substances has been increased, and the hazards of anti-flame retardants in mattress fabrics to the human body have been introduced, and five kinds of flame retardants banned are clearly specified. The "climate box test" method adopted in the new standard effectively compensates for the shortcomings of local destructive tests. No matter what kind of material is used for soft furniture, as long as there is an environmental index that does not meet the standard, it will be reflected in the comprehensive test results.
Small brands account for the majority of quality supervision is a problem
According to Zhang Chuanxi, secretary general of the National Chamber of Commerce and Industry's Home Decoration Chamber of Commerce, there are currently nearly 10,000 domestic furniture companies, and no more than ten well-known companies with an output value of more than 1 billion account for only 1%. Most enterprises are small in scale, the brand concentration and homogeneity are serious, and some small enterprises have escaped from quality supervision. Zhang Chuanxi believes that the integration of the soft furniture industry mainly depends on the market's own purification and the driving force of the industry organization.
Most of the well-known software furniture brands are concentrated in large-scale stores such as Red Star Macalline and Actual Home, targeting high-end consumer groups. The stores have quality requirements for entering the brand. But home furnishing stores across the country are far more than that. The relatively low prices of scattered or wholesale small-brand furniture are the main purchase targets of a large group of consumer groups. How should product quality be guaranteed for this part of soft furniture?
Ai Ruisi Ning Chunde believes that the current ups and downs of soft furniture brands have led to uneven product quality, and the furniture industry is in urgent need of integration. According to Ning Chunde, Ai Ruisi has a strict internal inspection process, from the supply of materials to the delivery of finished products, and the PMC department responsible for quality controls the entire process. Large factories can achieve this level not much, not to mention only A small factory with a dozen employees.
In addition to the product quality to be improved, the single product and serious homogeneity are also the problems that the soft furniture will face in the future development process. In this regard, Qiao Yinjun, Chairman of Feitong Furniture, said, "Homogeneity is normal and there is no way. Software furniture is rarely original in China. It is not that companies do not want to innovate. After all, innovation requires investment, and small brands do not have the funds and Design ability is better than innovation to follow the path of imitation. "
Gu Jiajia, Jia Yongguang also said: "At present, software products are product-oriented rather than design-oriented. The product homogeneity is too strong, the same style is just a change of color. But the current market environment is the first to consider how To survive, the long-term development of the brand in the future will still depend on the design and reputation of the product. "
Insufficient talent reserves, lack of funds, and malicious competition in the market restrict the innovation ability of the soft furniture industry. Some well-known enterprises have realized this, and Ning Chunde revealed to reporters that Ai Ruisi is innovating in product functions, model design, and the use of new materials. It is expected that there will be innovative new products in the second half of this year or early next year. Facing the market.
Affected by the regulation of real estate, the overall performance of the soft furniture industry has fallen by 20% this year. In Ye Dayong ’s view: “The impact of the large environment is a sad period for the soft furniture brand, but at the same time it can temper the market and eliminate excess "The brand is also a good thing." Insiders said: "The integration of the software furniture industry requires the coordination of the forces of companies, channels, and media. This process is undoubtedly painful, but it can achieve the effect of industry reshuffle."
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