Uniform pricing of cabinet products is a bit difficult

When people buy things, they usually “knock prices.” It does not seem to slash prices. Especially for large items such as kitchen cabinets, prices are not cheap, and bargaining is inevitable. However, in the face of various promotions and discounts, consumers are even more puzzled because everyone is skeptical about the price of water inside. Therefore, many consumers are calling for price transparency, but for cabinet products, "universal pricing" is a bit difficult.

Consumers said: high prices and low prices are not assured buying

Into the home store, discount advertising can be seen everywhere, in view of some consumers, "store cabinet products inside how may not discount, the same store, there are several cabinets, style, material are similar, some prices are It can be up to 60%.” Indeed, household products such as cabinets are not fast-moving products, and many people buy them once and for all, especially when consumers face a large number of cabinet brands, there are few shelves that can adhere to unified pricing. The principle of not discounting.

At the same time, consumers have also generated suspicions: How can prices and discounts look like what looks almost identical? Businesses are discounted and not discounted. There are reasons why consumers are buying high prices and buying low prices without worry. Whether the cabinet products are uniformly priced or whether they will go along with the market, according to the market pricing, both parties to the dispute appear to have reasons.

Dealer's view of "universal pricing"

"Even if it is a chain store, in different cities, the level of rent is often very different, from the lowest monthly rent is less than 100 yuan / square meter, to 400 yuan / square meter or even higher, the same product, in this way Under the market environment, it is almost impossible to realize the national unity of prices,” said a distributor.

According to this dealer, most of the companies that currently implement a unified national price on the market are the following two modes: The first is that the company operates directly, and stores in different regions use branch management methods. This is in terms of product prices. Effective management can be implemented; the second is product differentiation, that is, depending on the regional market, launch different product lines. Under the premise of keeping the cabinet agent sales system, if companies really want to implement a unified national price and there are no product restrictions, then the best way is to issue a corresponding rebate subsidy system, according to the relevant indicators for each region, each year, According to the sales situation of each place, rebate discounts are made so that the distributors may follow a unified price system.

Making consumers feel brand identity is the key

Nowadays, some consumers are quite "stressed" in their consumption. This mainly refers to their brand buying skills. For example, "ZARA has to wait until the product is discounted, HM must wait a few fold before buying it, Uniqlo. How long will it take to buy a new product after it's out? As for the House of Haishu, it will not be discounted. If you see the right one, you can buy it." From this consumer psychology can be found that the original consumer is not worried about the discount, as long as consumers thoroughly understand the details of the operation of the brand, the purchase behavior becomes simple.

On the other hand, in the cupboard industry, companies may be able to apply what they have. Cupboard brands can be priced uniformly, and can be discounted or subsidized by the region. However, the premise is that consumers recognize the brand and understand its public sales laws. Otherwise, consumers will always worry about it. Whether he was "slaughtered."