The reporter watched the exhibition: "new new" in the furniture exhibition Xiangrong VS a lot of chaos
The most direct purpose of the exhibition is to attract investment, so exhibitors will give their best new products, and there will be a variety of eye-catching marketing and investment methods. What representative new products have appeared at this year's show? What are the eyeball marketing? Does this represent the prosperity of the furniture industry or the chaos? The reporter is here to conduct an inventory for the netizens.
New product presentation: with muse bedding as representative for two years to develop children's healthy sleep mattresses, mousse children's mattresses, new mousse bedding, outside the exhibition hall, a new product with blue sky and white clouds as the theme of the mousse bedding has been committed to healthy sleep The creation of a healthy sleep culture introduced by Mousse Bedding in recent years is also deeply accepted by consumers. When Mousse visited the old customers, I received a response. At present, most of the bedding market is concerned about the healthy sleep of adults, and few people pay attention to children's sleep. In fact, children's sleep health has become a worry issue for parents. Therefore, it took two years for the mousse bedding to develop a mattress for mousse children's healthy sleep and made its debut at this fall. According to the general manager of Mousse Sheng Yan, this bed is only a trial marketing, mainly based on the old dealers of Mousse, do not do too much marketing, will maximize the benefits to benefit consumers.
Customized furniture promotion: Alec professional custom sofa + soft bed for nearly two years, custom-made in the furniture industry has long been a strange word, and has even been promoted to the trend, the trend. Because furniture companies have considered that the mainstream consumer groups in the furniture industry have changed, the post-80s have become the main force of consumption. The word "post-80s" has been firmly tied to "personalization" since its birth. Today, to meet the individualized consumer needs of this group of people, custom furniture came into being. And custom made from the original custom closet, now extends to the custom overall living room, bedroom. The diversification of the market is always a good thing for consumers, but the rise of custom furniture, many details are fatal, such as the wrong color when the goods arrive, the size is not correct, etc., rework is time-consuming and labor-consuming Patience and corporate credibility. Therefore, customization requires companies to be more professional and serve consumers with a better service attitude.
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