How to better publish and promote a new abrasives product

2015 is a crucial year for the transformation and upgrading of the abrasives industry in China. If your company expects shiny new products to create high sales for the New Year, then marketing support is necessary. In order to maximize the success of newly released products, partners and internal marketing teams must have a common blueprint for planning.

Here are 9 suggestions for a successful launch of a new product:

1. Do a good job of investigation and research.

Investigate users and obtain market demand information for products through external resource research. Identify the most likely user groups and the reasons users are inclined to make purchasing decisions.

Before deciding on the time to market, identify the major events that will be released in the industry that may affect product launches, such as the launch of similar products, or large trade shows, and other major events.

Define what your success is. Brand awareness, online sales or new retailer partnerships? You need to set realistic goals.

2. Create related materials.

Your internal team should be familiar with the final key information, familiar with the news release, draft fact sheets, technical specifications documents, review guides, and release product information, video resources, digital advertising, high-resolution on major online industry platforms and company websites. Product Image.

If your marketing campaign is complete, the information you pass to the public on the day of the release will be more attractive and save a lot of time.

3. Widespread.

Organize all pre-launch activities as you prepare to share the news with your target audience. Coordinate the online and offline major media and keep up-to-date with the new product launches.

4. Engage with the user.

Don't forget the people who have supported you before the product goes on the market. Send them a customized email with information about the new product, a coloring page or an introductory video.

Free gift events on the product page to increase participation on social media and build momentum for the product.

Use complementary brand images across all channels to ensure brand consistency and attract customer attention.

5. Further follow up.

Don't let your product fail after the initial release. Stay in touch with interested media and get interviews with managers or product managers. Troubleshoot with those who have an opinion on the product. Continuous communication with existing customers via email and social media platforms.

6. Partner.

If your products are sold through online or physical store retail partners, mark these sales channels on social media and advertisers. This way your users know where to buy the product, and your partner will be grateful for this marketing initiative.

7. Listen to customer needs.

Provide timely and accurate customer service through social media when users receive and use your product. Make sure that the social media manager has a good understanding of the product, or that a professional can help answer questions about the product. Especially for products just listed, poor customer service is a serious obstacle.

8. Measuring results.

Find the gap between the status quo and the initial set goals. Based on traffic, links, and sessions, Baidu Analytics can provide insightful information and analyze which marketing strategies are effective. Your partner should also be part of the discussion.

9. Proper boasting.

Expand media coverage through as many channels as possible, including paid social media support. Produce PDF files and printed manuals for major media coverage and share them with retailers and partners. Create a web page with display coverage on your company website.

Hole Saw

The hole saw, also known as the hole saw or hole saw, refers to a special circular saw in the processing of circular holes in modern industry or engineering. It is simple and flexible to operate, convenient to carry, safe and widely used. The hole opener (cutter) is installed on the ordinary electric drill, and it is convenient to cut round holes, square holes, triangular holes, straight lines and curves on the plane and sphere of various plates such as copper, iron, stainless steel and plexiglass.

Hole Saw,Hole Saw Kit,Hole Saw Cutter,Tile Hole Saw

Behappy Crafts (suzhou)Co.,Ltd , https://www.behappyindustry.com