The downturn in the industry is the reason for the failure of the wooden door business. Of course, the answer is: "NO"
At the beginning of the year, the policy of the real estate industry did not seem to really blow into the wooden door industry. The downturn in the BHI building materials index in January made many wooden door companies feel "hearted." However, in the midst of a downturn, there are still wooden door companies that can rise to find new directions. With reference to these successful cases, how did the wooden door enterprise fail?
I. Analysis of the reasons for the failure of the enterprise
As we all know, the market is an invisible hand. Today, as the market becomes more and more standardized, wooden door enterprises can only follow the rules of the market to operate. If they are "reverse", the more persistent they are, the easier they are to be eliminated.
Nowadays, it has entered the era of e-commerce. The brand promotion, investment promotion, cooperation and trading of wooden door enterprises have become increasingly transparent and standardized. The era of “profiteering†in the early stage of industry development is gone forever. Advancing with the times and taking advantage of the situation is the basic task for enterprises to maintain stability and development.
Obviously, some wooden door enterprises, because of their backward concepts, are slow to move, guarding the "treasure land" and not letting them work, letting the market leader "wild grass", because the vision is not broad, the products should not be needed, and the promotion is not suitable, resulting in no progress in development. Under the control of the "invisible hand" of the market, you can only helplessly go. Some wooden door enterprises use the "three rabbits of the rabbit" as the way to survive. They not only protect the "grass grass" but also cultivate the "big grass garden". They are quick-moving and strong in physical fitness. They have withstood the test of the market and lived in the present. It can be seen that it is not the market that beats the enterprise.
Second, the analysis of corporate competitors
There is no shortage of "swordsmen" in the rivers and lakes of Mumen. You compete with each other in the enterprise. The brands attack the city slightly. Everyone in the market is higher, in fact, it is for a "profit". In business negotiations, "profit" is imperative, nothing wrong. However, this "controversy" must abide by the "kendo", and it is reasonable to fight for it. Some enterprises see "profit" and no "dao" in their eyes. Only "profit" is a picture. They don't think about themselves. They are concentrating on their opponents. They dig their feet in the market and make a squat. If a very small number of companies turn the brand's best-selling products into the same way, put on their own labels, sway the listing, price competition, and infamous. Such enterprises that are detrimental to their own people can only be regarded as a "dark sword wounded" enterprise by the industry and the market, and a company that is helpless. The result can only be infamous and defeated.
In the standard wooden door market, the narrow road meets the "sage" winner. Nowadays, we can be delighted to see that a large number of wooden door enterprises follow the "right path of the human world", away from the struggle, thinking about development, strengthening internal strength, accumulating energy, and gradually revealing glory and become an increasingly powerful wooden door enterprise. It can be seen that it is not a competitor to defeat the enterprise.
Third, the ultimate reason for failure
Market fluctuations are like a lack of a month. Business operations have profits and losses, and competition is unusual. This "city" is difficult. If we say that "the market is changing fast" and "the opponent is too strong" is the objective reason for the bankruptcy of some wooden door enterprises, then the internal strength is not strong, or "too reluctant" is the subjective reason for some enterprises to defeat themselves.
First, some wooden door companies do not think about progress, follow the old, be willing to be mediocre, have passed. Second, some wooden doors have no new corporate philosophy, lack of modern management awareness, and insufficient integrity. Business strategy lacks strategy, product production lacks culture, marketing lacks planning, does not engage in innovative research and development, opportunistic, plagiarism imitates the "shortcut", product selling point is not strong, sales are not good, reputation is sluggish. Third, some enterprises have a "snake swallow" mentality, blindly greedy, new projects, and large investments. As a result, the project arguments are crude, and the business violates the law, resulting in a shortage of funds, a broken capital chain, and a bitter fruit.
It is true that the market and competitors may affect the healthy development of wooden door enterprises. However, what should be done by wooden doors enterprises is to deeply reflect on their own problems. Don't complain again. Only in this way can we achieve healthy and sustainable development.
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