The differential development of furniture enterprises gets rid of the material "besieged city"

Since its establishment in 2003, Woju has launched a series of branded furniture such as “Hemuju”, “Wuju·Meiqi” and “Meiwei”, which has risen rapidly in the solid wood furniture market. Li Li, deputy general manager of Muju, believes that the development of Muju is based on its core pursuit of “weakening materials and strengthening style”. With the change of consumer consumption level and consumption concept, she believes that the future trend of the furniture industry will definitely develop into a personalized style, and the market space of such style products will be very large.

As a new solid wood army that has not been established for less than ten years, it has its own market entry method.

Facing the current upsurge of material emphasis, Li Li said that the pursuit of Muju is differentiation. The product is characterized by style, material is only the carrier of performance, using appropriate solid wood raw materials, the personality can be made through the painting process, and the price of the product can be kept moderate to ensure market competitiveness. In addition, the status of Hongju Meikailong Class A investment brand is the two links of product development and marketing. The corresponding production can be done through external cooperation. It turns out that this is also a kind of Efficient development model.

And Muju also seems to have its own rules in marketing, and this is also constantly forming its own characteristics around the differentiation. Li Li said that compared with other companies, and Muju in the terminal to do more detailed, such as the guide to the product characteristics of the training, and the terminal equipped with designers to help consumers set up a complete three-dimensional home Matching design drawings, etc. These are gradually establishing their own brand features, creating more value-added products for customers.

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