Modi bathroom Liu Yan: The starting point is not the same, the competition is not the same

From July 7th to the 9th, the 2nd China Shower Room Exhibition was held in Zhongshan, China's largest shower room manufacturing base. Shanghai Modi Sanitary Ware Co., Ltd., which has moved to the domestic market from Germany, Italy, and other foreign markets, as the exhibitor of the current Zhongshan Shower Room, has a low-profile and pragmatic attitude. Just like its products, there is no luxurious appearance, but there are the most practical uses.

It was in the afternoon when interviewing Liu Yan, director of bathroom marketing at Modi. However, Liu Yan did not look weary. When we saw us, he showed a happy smile and carefully asked us, “Is thirsty?” Such a Modi, as a new comer of the domestic market, is humble but practical.

"Modi's nickname" is our pride. As an exhibitor, every time you participate in an exhibition, it is the product that is indispensable. Products as the core of the company are the success or failure of the market. Speaking of the products brought about by this exhibition, Liu Yan grinned and then smiled comfortably. “The “Friday's nickname” brought by our exhibition is our new product, it is our pride. As you can see, our “Modi nickname” has increased the product's storage function, not only within the box. Can store, above the box can also be placed, you can place eight bottles of shampoo, shower gel and other toiletries, to save space for the bathroom, and it has a variety of colors can match, more fashionable atmosphere." Liu Yan also sighed in the bathroom industry where the industrial homogenization phenomenon was serious, but he was not helpless. “The shower products, showers, etc. are now seen as homogenous, but we are not afraid. We will We will increase our R&D efforts and increase investment in R&D to make our products more competitive.”

The starting point is not the same and the competition is different. Starting from September 2011, the topic of the industry has left key words such as real estate policy and regulation. As in the winter of 2011, the industry began to enter a slow adjustment period. Now that most of 2012 has passed, we do not seem to see signs of recovery. However, Liu Yan is still full of confidence. “Our starting point is not the same, and competition is naturally different. The financial crisis in 2008 has a greater impact on foreign markets, and we started from the domestic market in 2009. We rely on differentiated products to enter the domestic market, so that we and other companies have different starting points, and now our country is indeed strengthening the regulation of real estate, however, this may be an opportunity for us. The new product can make up for the downward trend in the market, so I think this is an opportunity for us."

The Shanghai Expo's results are satisfied with the company's enterprises from afar to participate in the Zhongshan shower room exhibition, the bump on the road is the desire for investment or product promotion expectations? This has a different meaning in Liu Yan’s heart. “We started with the purpose of attracting investment, mainly because we hope our customers will gradually become saturated. Of course, publicity is also indispensable. As a newcomer to the domestic market, we also hope that There are more consumers who see our products and understand our products.Today's view, the results of this exhibition are very satisfactory. Even said, a little more than we expected, so far, the customers with special intention There are already 13 or so, and I'm particularly satisfied with it.” After that, his smile was more open and he did not keep his joy.

Starting in the domestic market in 2009, it has entered its fourth year. However, Modi has always maintained its initial enthusiasm and pragmatism, and it is impacted by the increasingly fierce market. We can see the future of Modi. It will surely be brilliant.