Jin Wanzhong: One-size-fits-all tool "Gold" dealer

Chinese proverbs cloud: "People are in the same breath and Taishan is moving." This sentence is perfectly appropriate for Jin Wanzhong. "Kim Manzhong" is relying on the power of the people to create gold products. Established in 1992, it entered the tool agency service industry in 1994 and is now China's largest tool distributor. In the 20 years since its establishment, Jin Wanzhong has always regarded team building and customer needs as a standard, striving to enable customers to purchase the most suitable product with the least amount of money. In today's ever-increasing competition for tooling in China, Jin Wanzhong has also transformed from an original tool seller to an all-around service provider that provides technical support to customers. At the DMC2012 show, Mr. Lin Ouyang, the deputy general manager of Jin Wanzhong, accepted an exclusive interview with the reporter and told us the story of Jin Wanzhong, a story of a different agent.

In the DMC2012 exhibition, Jin Wanzhong mainly displayed four types of products, namely, the well-known machining center boring system, various high-precision tool holders, and efficient tools (such as angle heads). Developed cutting tool cutting tools - fast front end milling cutter and small cyclone cutter. In addition, there are Swiss PWB gauges, Japan's Sumitomo Electric's various cutting tools and OSG's products. From the scene, there are many new products on display, such as various tool holders, milling cutters, high-speed disk milling cutters, and angle heads. The universal angle processing angle of King Manzhong's display is adjustable within the range of 0° to 90° and can be adjusted within 360° of the direction of the cutting edge. It is suitable for machining parts with various angles and parts with complex shapes. Fast front end milling cutter series (such as fast front milling cutter) adopt eccentric back angle technology, which not only has a large rake angle, but also has a strong knife edge. It is characterized by sharp edges and low cutting resistance. Whirlwind cutter is an ultra-high speed face milling cutter designed for processing aluminum alloy and cast iron. The height of the cutting tip is adjustable. It adopts lightweight high rigidity design and corresponds to internal cold processing. It is especially suitable for high-speed and high-precision processing similar to mirror surface.

Some of the new products of Daishohe unveiled

Tripartite win-win to build a bridge between suppliers and customers

Jin Wanzhong is committed to introducing the world's most advanced cutting tool products to China and providing customers with complete tooling solutions. With its professionalism and dedication, it has won the recognition and respect of many international well-known tool suppliers, and has granted the exclusive agency or agency rights to Jin Wanzhong Company. For example, BIG, Sumitomo, OSG, PWB, Kyocera and other famous brands.

When asked how to achieve a win-win situation, Mr. Lin Ouyang humbly told reporters of the International Metal Processing Network: “The chain can only be formed if the producers, agents and customers have done their work well at each stage. The main producers are R&D and production, and the agents are mainly to capture the market and grasp the needs of customers, and at the same time to grasp the performance characteristics of the agent products.This supply chain can be formed by combining the customer's needs with the agent's products. This is the key to win-win. ”

1, employees must master the tool application technology

As an agent, Jin Wanzhong has made efforts in the win-win situation. In the face of our doubts, Mr. Lin Ouyang told reporters. Mr. Lin said that we must first understand the tool. Although we are not a tool R&D producer, we must know how to use this tool. In addition, we have to understand the customer's situation and know where the customer needs are. This is our most important job. Then we will combine products to meet customer needs. Finding this guideline has found a transition point from the manufacturer to the customer and the bridge.

Therefore, we require employees to master certain tool application techniques. Our task is to discuss with customers more about how to choose and use tools. Only we have the knowledge of the use of tools, we can carry out such discussions with customers, and solve the problems encountered by customers in the actual processing. Only people with a certain professional foundation can carry out such work.

Jin Wanzhong offers not only selling products but also providing solutions for customers. The sales of tools from the initial sales of products to the final delivery of technical solutions to customers is a very significant change in our philosophy over the past decade. Therefore, as a tool distributor and agent, we must first know the application technology of the tool, which is always emphasized.

2, do a good job between the manufacturer and the customer

Mr. Lin also said that we have represented these major brands for more than ten years. Therefore, we understand the characteristics of the Chinese market and the products of manufacturers. If we take these two things well, I think the value we have exists. He added that some industries understand that an agent is a middleman, and customers can go directly to the manufacturer to buy it. A dealer is an optional program. I think this is based on the situation. Every company has the value of each company. As an agent, if you do your job well, then your presence is valuable. The key to creating a manufacturer is to develop and generate tools. From the customer's point of view, the customer wants to quickly solve the problems in the production process. The middle job requires us to do it. Some foreign manufacturers cannot understand every customer in China's big market. Then this is the space for us to survive.

There are more than 100 people in more than 40 institutions across the country. They will understand the needs of their customers. Jin Wanzhong is more detailed, more specific, more comprehensive, more real, and more timely than other agents. According to the company's many years of understanding of the product's performance, the company will provide feedback to the manufacturers and provide customers with a good solution. Jin Wanzhong can not solve the problem, he will also invite manufacturers to the customer to understand the situation, discuss the solution.

Jin Wanzhong has represented many different brands of products. Mr. Lin said that our goal is to introduce products that have characteristics in each branch of the world to Chinese customers, and to provide customers with a complete solution by combining the advantages and disadvantages of different brands. In recent years, due to the relatively high delivery time required by Chinese customers and the tight time for product orders, we have made a certain inventory and made it available to Chinese customers at any time.

Professional team is the company's "lifeline"

In this interview, Lin always mentioned his professional team. He said that Jin Wanzhong is currently a trading company and does not have its own products. The most important thing for us is that we have a team that is very passionate about the metal processing industry and has a certain amount of experience and capabilities in this area. It is precisely because of this that our company did not rely on products to support it, but instead rely on members to support it, so it was originally named Wanzhong Company.

Our team not only loves this industry, but also has a high degree of professionalism. This is not only reflected in the ability to understand and digest customer needs, but also to provide customers with more and better solutions, which is the level of our service. We want our customers to use the least amount of money to buy the most suitable product. This is the meaning of the service. The level of a business service is reflected here.

Lin finally said meaningfully: “We represent the sales of the world’s famous cutting tool brands in China. We must create these brands in the Chinese market. This year is the 20th anniversary of the establishment of Jin Wanzhong, which was incorporated in 1992. In the tool industry in 1995, many touching stories related to metal cutting tools took place. What impressed me most was that the company's employees are very fond of the metal processing industry, and the tool is not a big industry in the machining industry, but we are willing to do this for this purpose. We have devoted our youth and wisdom to making our due contribution to China's manufacturing industry. Today, Jin Wanzhong is formed by our employees working together." In the end of the interview, Lin always told the reporter of the International Metal Processing Network.