Internet Marketing for Flooring Enterprises

The most important issue facing the floor company is always marketing. Enterprises must first gain a firm foothold in the market, survive in fierce market competition, and then consider higher-level issues such as management. In addition, in order to comply with the development of the Internet era, flooring companies must do a good job marketing e-commerce platform, which is network marketing. So how to do network marketing for floor companies?

It is a well-known fact that flooring companies have found their focus in order to develop product quality in the long term. Whether it is the end market or the market segment, products are the core. The product is like a pen in the hands of the literati and a * in the hands of the soldiers. It is a tool for the enterprise to expand the land; a good product is a magic weapon. The development of flooring companies, and even the establishment of brands, must be based on products. As a floor dealer told me, “Without a good product, there is no good sales; without good sales, there is no way for the company to survive or compete, let alone shape the brand.”

Therefore, floor companies should put the status of their products in order and strive to do a good job in product quality construction. Otherwise, even if there are no better channels, it will not produce any benefits.

A good platform is the foundation Currently, the most commonly used network marketing methods of companies are nothing more than three: search engine promotion advertisements; e-commerce websites such as Taobao.com to establish a marketing platform; marketing through SNS, communities, forums, etc.

Platform 1: search engine search engine advertising, the most famous in China is Baidu. Before Baidu was a bid ranking, it turned to Fengchao system. The competition for advertising space became more intense and the advertising price was also rising. Many SMEs complain that they can't afford search engine advertising.

Platform II: There are more and more floor sellers on e-commerce sites such as online flagship stores such as Taobao.com, but many sellers cannot afford to obtain high rankings due to their inability to pay for high promotional expenses, and are overwhelmed by a large number of sellers. Discovered by customers.

Platform 3: Portals post on SNS websites, communities or forums. The benefits are flexible operations and interaction with target customers. However, the posting behavior of many small and medium-sized floor companies is too arbitrary, and they are often posted in major domestic forums. This type of marketing method is not effective because it cannot accurately find its own target users.

In fact, the use of the Internet to promote, to minimize costs, while maximizing marketing effectiveness, must achieve accurate network marketing. Perhaps some companies may wonder, precision marketing will inevitably need more professional technology, more perfect monitoring system, this is not also means higher costs? However, in fact, precision marketing and cost, it seems that they can not have both, but if Choose a good platform, the two can be achieved at the same time.

How to choose a good platform is particularly critical. In general, good platform selection must have the following characteristics:

First, the professionalism of the site. In China, there are countless websites of all kinds in all walks of life. Enterprises need to be especially cautious when they choose. Taking the flooring industry as an example, many websites are numerous and numerous. They exist not only in the form of companies but also in the professional market.

Second, the content of the site. The content of the website includes two aspects: one is the layout of the website, and the other is the user experience of the website, such as functions. The China Flooring Network, which has been continuously updated and upgraded, has always been at the forefront of the industry in terms of content.

Finally, the site's traffic. Traffic can be said to be the blood of the site. Large flow, natural "energetic"; flow is small, then "shadow". For users, good traffic is the primary factor to consider, because with good traffic, the conversion rate is relatively large.