How to plan the furniture industry in 2011
In 2010 , it was the most difficult year in the furniture industry in the words of Wen Shiquan, the president of Yifeng, the year in which the upstream real estate chain was broken in the words of Peugeot's marketing director, and the year in which the first-line exhibitors said it was idle to focus. The "water volume" in the upstream of the real estate has plummeted, and the home furnishing industry has also been upset. The latest statistics show that as of December 31, 2010 Beijing real estate trading volume is about 10 million units, while the 2009 Beijing commercial housing turnover of about 19 million units total units, under several rounds of real estate regulation and control, real estate transactions almost In half, the unusually popular "Red Five" and "Golden Nine Silver Ten" all eclipsed in 2010 . Indeed, from the beginning of the year at the beginning of the court, if the city was full of enthusiasm and confidence, it suddenly fell to "no trace". It can be said that the home industry in 2010 was a "tragic reminder" year.
 Real estate industry estimates, in 2011 real estate control policies will not relax, do not rule out the possibility that there are overweight, the 2011 volume will remain at around 10 million units. For the future home furnishing market, Chen Jinlin , chairman of Minlong Ceramics headquarters, predicts that the home furnishing market is expected to pick up again in mid- 2011 . However, the president of Yifeng Wen Shiquan believes that pure commercial housing is greatly inhibited by the property market regulation, and the demand for homes after the entry of affordable housing into the market must also appear at the earliest by the end of this year. "The fastest market improvement this year will be at the end of 2011. " Industry insiders generally believe that at least the market will be very cold in the first half of 2011 , and it remains to be seen how the market will be in the second half of the year. No matter how the real estate needs are immortal, so the hope for the market to pick up is still strong. The "tragic reminder" of 2010 has passed, the new year has come, and let's see how home furnishing companies plan 2011 .
"Beijing can't go outside"
Home Furnishing Enterprises Copy Successful Production and Marketing Models for the National Market
In the past, Beijing furniture enterprises are often in short supply in the capital market, but now, sluggish first-tier cities market makes various enterprises began widespread concern 2, 3-wire market, Wen Shi right Italian style president revealed that in 2010 the Italian style fell by 40% in the Beijing market, but The gains in the foreign market have greatly exceeded expectations, especially in cities with real estate prices of around 5,000 yuan per square meter, the real estate transaction volume is large, and the purchasing power of household products is very strong. It is reported that Guoan Jiamei will continue to adjust the overall layout of the country next year, and is very confident in the national market outside Beijing next year. It plans to increase the number of stores by 50% in the terminal sales channel in 2011 . Cui Yi, deputy general manager of Guoan Jiamei, said that the new production and sales channels tested in the Beijing market in 2011 will be implemented in conjunction with dealers nationwide.
The market demand in 2010 showed new changes: the high-end and low-end consumer groups grew, and the most negatively affected was the "dumbbell" shape of the mid-end consumer market. With the continuous implementation of real estate regulation policies, this dumbbell shape also Will continue, even increase. Therefore, the next goal of the Building Materials Trade Building, which has always been stationed in Beijing, is to copy the existing model to the national market. According to Li Ming, general manager of the Building Materials Economic and Trade Building, the "building trade model" has entered a stage of mature price comparison. We will go to some major provincial capitals, including large cities such as municipalities. "
"Store sales are low and new channels are developed"
Home furnishing companies actively seek hidden channel marketing
Due to the sudden decrease in the number of real estate entering the market after the introduction of real estate regulation policies, many companies have recently gradually increased the "concealed channel construction". It is reported that Peugeot will increase cooperation with decoration companies in 2011 . Wu Chenxi, President of TATA Wooden Doors, revealed that the future cooperation between TATA and developers will reach 40% of the total output value . "Full decoration" in the real estate field is also a key development area of ​​the home furnishing industry. In September 2010 , Red Star Macalline led home furnishing companies to discuss hardcover cooperation with real estate developers. This is also one of the considerations for future distribution companies represented by Red Star.
"No one does not necessarily go shopping on the street"
Panel furniture may become a "breakthrough zone" for online sales
The success of Qumei's online marketing in 2010 can be said to have greatly shocked the home furnishing industry. The online marketing that has been said before but has not been done has returned to the plan of the home furnishing company's CEO. Although different specific marketing models for various sub-sectors have yet to be explored, home furnishing companies have indeed begun to take the "first step". Chengwaicheng is creating China's first home furnishing store "online group buying base". Liu Yang, general manager of Chengwaicheng home improvement building materials, revealed that the construction of online shopping malls will be a major focus within the next year.
Ammon sanitary born only five years, this year, the industry has to "dark horse" went on the attack posture, spend millions in 2011 entered the search room "home world" mall, through the media path to achieve "brand influence" and "sales Win-win choice of "upgrade". Many other products are now very popular on the Internet, and the furniture industry has been paying attention. Peugeot Zhu Guangyu believes that the easiest breakthrough point may be the urethane panel furniture, especially with the technical improvement and upgrading of the quick-install hinges, this method will soon be rolled out in panel furniture.
The factory is going to be demolished? Not a bad opportunity
Due to the introduction of the policy to develop Nancheng, many furniture companies have recently moved to new locations, and most companies will also take this opportunity to update their equipment and expand production capacity during the process of moving to new locations. Many companies are also building factories out of development needs. Qumei Shunyi 's sixth largest production base covering an area of 500 mu will be put into production in 2011 . Italian style in the process of building a new 600 acres of Hebei production base is in full swing, the Ronglin Shi Jia relocation of the new plant is almost complete ...... can imagine the next one or two years the capital of the furniture industry production layout will have a big change, The main feature is the transfer from the south to the east, and from the capital to the Hebei area nearest to Beijing.
"You make production, I make brand", different professions have different ways
Recently, many large and small home furnishing companies are establishing a close ecological chain. Industry insiders believe that more OEM companies will emerge in the future, especially OEMs with lower risk management components will become the choice of more companies. This new The production supporting model will be widely copied. Especially in the wooden door industry, large brand orders have been scheduled to June , and it is difficult to supply the factory at full load, but small brand enterprises are struggling to sell and cannot be sold. Therefore, large companies make brands, set standards, and small enterprises do production. It has become a win-win and even win-win choice with consumers.
Integrated independent stores quietly bloom
Furniture companies have also begun to appear integrated stores: Chanel Livable, an American furniture agent of Jinxiu Group , will officially open in 2011. The top 100 integrates all products of the top 100 and integrates dozens of foreign furniture brands. It is also under intense preparations. Although the positioning and style of Beijing brand home improvement companies are different, the choice to open a large store has also become a common manifestation of the home improvement industry. In Shilihe, North Fourth Ring Road and East Fourth Ring Road, there are constantly large stores of home improvement companies appearing in the eyes of consumers. The industry believes that this phenomenon will become more obvious in 2011 .
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline Transfer 8004 QQ 543178208
Anti-Scratch Prepainted Steel/Aluminum Coil
Anti-Scratch Prepainted Aluminum Coil,Anti-Scratch Prepainted Steel Coil,Anti-Scratch Ppgi Sheet,Anti-Scratch Galvanized Steel
Shandong Wofeng New Material Co., Ltd. , https://www.wofengcoil.com