09JSWB Furniture Purchasing Meeting: Water-based paint furniture becomes the biggest focus

On June 6, 2009, China's most innovative industry event, JSWB (2009) Guangzhou Autumn Furniture Purchasing Fair, known as the "Oscar" of the Chinese furniture industry, kicked off in Guangzhou Pazhou Convention and Exhibition Center. Affected by the global economic recession last year, the furniture consumer market is sluggish, domestic export-oriented furniture manufacturers and many overseas furniture manufacturers are facing greater sales pressure. Today, with signs of recovery in the world economy and rising temperatures in the Chinese economy, living concepts such as home environmental protection have become mainstream in life. Zero pollution and greening of the furniture industry have become the consensus of the industry in today's economic situation. Its own unique nature has the opportunity to become a difficult problem for the furniture industry in the future. Once again, the engine that takes off will become the biggest highlight of this furniture purchasing meeting.

09JSWB Furniture Purchasing Society's biggest demand: environment-friendly furniture

"Today, the theme of the furniture market is harmony first and health second. This is an important subject of home furnishing information. Under such economic and social background, which company can give consumers a commitment in environmental protection, So which company must be able to achieve good growth in the terminal market. "This is what a furniture dealer said to the HC author with a sense of sentiment in the face of the dazzling array of oil paints at the furniture exhibition. Last year, Chinese furniture achieved a total output value of 540 billion yuan and exports reached 22 billion US dollars. With such a huge market share in China, Chinese furniture has gone global, and environmental protection is a very important link, and it is also the fundamental point that determines the survival and development of enterprises in the future.

Recently, we also got a lot of information: What is your assessment of the furniture industry? They say that furniture is an environment-friendly and sustainable industry. And here, what is this point of view repeated by the HC author again? The furniture industry is not the two highs and one that everyone said before. The two highs refer to high pollution, high energy consumption, and resource consumption. At the end of 2008, the China Furniture Association organized five academicians to conduct an inspection of the Chinese furniture industry. After the inspection, the special report they wrote was handed over to the relevant departments of the country. They believed that furniture was a very sustainable industry. Therefore, under this background, the prospect of the furniture industry is very optimistic, but this is based on environmentally friendly furniture.

09JSWB furniture purchase meeting highlights: water-based paint furniture

At present, China's furniture industry does not have strict environmental standards for the control of toxic substances, resulting in many furniture products that emit excessive amounts of toxic substances still being sold in the market and flowing into residents' homes. The survey shows that within three weeks after purchasing furniture, residents have dizziness, nausea, and respiratory discomfort due to indoor odors. There are not many people, and some consumers have caused serious diseases. The main reason for this widespread existence is that the company ’s operators have not yet taken a long-term view, only to see that their products still have a market, and the quick success strategy makes it cheaper to buy raw materials when purchasing raw materials, and does not consider environmental protection at all. factor. In addition, a considerable number of small and medium-sized enterprises, due to their own strength and other factors, suffer from the high cost of producing environmentally friendly furniture. They often use solid wood and use a large number of synthetic boards to produce furniture. They also often use about 20 yuan in the selection of paint. The ordinary paint of the bottle, therefore, the formaldehyde emission of this furniture is very large, which will cause great harm to the human body.

China High-end Brand Alliance of Water-based Paint Furniture jointly initiated by Mianjiajia Furniture, Mianjiajia Water-based Paint, Linyuan Furniture, Huicong Network and other enterprises, to spread the concept of furniture water-based, lead the new development of the industry, and make a truly healthy and environmentally friendly water-based Lacquer furniture provides consumers with a safe, environmentally friendly and harmonious home.

Guangzhou Mianmianjia Furniture Co., Ltd. is a high-tech enterprise specializing in the research, development, production and sales of water-based paint home furnishing. The company operates "Mianmianjia water-based paint furniture" Chinese-style guest and restaurant series furniture; "Milos water-based paint furniture" "Korean guest and restaurant series furniture; Youth online water-based paint children's furniture series. The production bases are located in Longgang, Shenzhen and Daojiao, Dongguan respectively. The company adheres to the business philosophy of "people-oriented, value innovation; health is a blessing, inheritance by friends", and provides consumers with safe, environmentally friendly and healthy water-based paint furniture.

At the JSWB (2009) Guangzhou Autumn Furniture Purchasing Conference, Mr. Wang Guangwei, the general manager of Mianmianjia Home Furnishing Co., Ltd., said in an interview with the HC writer that today, as we are about to enter the world economic integration, our companies must make their own decisions as soon as possible. Realistic choice. At present, many high-end furniture brands in furniture stores have placed furniture using water-based wood lacquer. Many companies are using water-based wood lacquer furniture as their main product. Some consumers even take the initiative when buying furniture. Asked whether the product is water-based paint or traditional paint, which shows that some customers have adopted water-based paint as one of the important parameters for purchase. Today is the first day of our grand opening, but our interview rate is the highest among all booths, why is this? Because the customers passing through our booth can not smell the paint, only the unique fragrance of wood, our water-based paint products are not worse than oil-based paint products, because we have strong technical support, today Just half a day after opening, many furniture dealers asked me about the conditions as a second-level dealer, so I am confident and dare to guarantee that good-faced water-based paint furniture will be the one at this JSWB (2009) Guangzhou Autumn Furniture Purchasing Fair The biggest highlight.

09JSWB furniture procurement will highlight the inevitable trend of water-based paint furniture

On May 30, 2009, at the 2nd National Waterborne Wood Coatings Development Seminar held by China Coatings Industry Association, the production and application of waterborne wood coatings in the furniture industry became one of the main topics of the conference. Furniture manufacturers are changing from industry bystanders to industry participants, which will greatly promote the application of water-based wood lacquers in furniture production.

In recent years, water-based paint has developed rapidly, and it has stood out in the wave of the needs of the times and the country ’s wave of green environmental protection. As an emerging product in the wood lacquer industry, water-based wood lacquer has set off the industry's "green" trend with environmental protection and health. It soon became popular in the paint market and broke through the battle with the oil-based paint market, completely changing the traditional paint. The pattern of "Unified Rivers and Mountains" is now almost equal to the traditional oil paints, and even has a tendency to cover. Especially in recent years, furniture, toys, building materials and other companies have gradually increased their attention to water-based wood paints. For example, since 2007, Europe and the United States have once again increased environmental protection indicators such as imported furniture and toys. The green barriers to export trade have forced most domestic manufacturers of export-oriented furniture and toys to seek more environmentally friendly coatings. Industry insiders said that the use of solvent-based paints is facing recall risks and credibility crises at any time. From a long-term perspective, the furniture industry uses water-based wood paints to replace solvent-based paints, and consumers choose water-based paints for furniture purchases.

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