Homogeneization of security manufacturers under the personalized strategy

In order to avoid homogenization, customization is increasingly valued by security manufacturers, but customization is not easy. First, understanding and evaluation of customer needs, and second, better raw materials and production control. If the chip maker can pay attention, it is undoubtedly a strong support for equipment suppliers...

High-definition options can be relatively small, and the number of security manufacturers in the industry is huge. If all manufacturers use the same chip, how to avoid homogeneity is a problem that security manufacturers must face. "Because of the serious homogeneity of security chips, making features and making differentiation has become the main difficulty in our current R&D," said Gong Xiangfeng, manager of Blue Star technology development project. This is the common aspiration of brand manufacturers in the industry.

For the middle and high-end positioning security manufacturers, the secondary development capability for the chip is very important. The blue interplanetary Gong Xiangfeng stated, “We take strict R&D management requirements and timely feedback on customer feedback as the basis, with better user experience and performance distribution as the focus of research and development. For example, on the video output optimization process, based on the hard disk is broken The strict requirements of the time of electricity loss and the optimization of the file system, deep into the bottom of the chip for some unique treatment."

The difficulty of secondary development lies mainly in the understanding of customer needs. Ai Qi, general manager of Beijing Hanbang Gaoke Digital Technology Co., Ltd. Beijing R & D center, said: "We have to develop more features, but chip resources are limited, how to balance customer needs and product performance, this aspect needs a very A good compromise."

In order to avoid homogenization, customization is increasingly valued by security manufacturers, but customization is not easy. First, understanding and evaluation of customer needs, and second, better raw materials and production control. If the chip maker can pay attention, it is undoubtedly a strong support for the equipment supplier. Now, it is not impossible that suppliers and chip vendors are tied together and grow together. However, for the vast majority of manufacturers, it is more practical now to fully grasp chip resources, strive for upstream support as far as possible, and develop products that are more common in the industry. .

"Combined with the actual needs and applications of users, develop different types of products, such as the development of industry-specific products in the structure of the installation, external interfaces, power supply methods, etc., and according to different chip manufacturers in the chip's low-light, sharpness, wide dynamic , coding efficiency, scalability, and other features of the focus, the development of different targeted products, such as Sony in the low-light processing is better, we can choose to use Sony in low-light camera solutions, such as Pixem in the wide dynamic effects processing with emphasis We can choose Pixem chip to develop wide dynamic camera products.” Luo Lin, product promotion manager of Shenzhen Jingyang Technology Co., Ltd. introduced.

In addition, Fan Qinghua, Marketing Division of Sichuan Aipu Vision Digital Technology Co., Ltd. also believes: “Although the chip and the solution are much the same, but in the product mold, optical processing, 3A control, one machine focusing and auto-focus algorithm, expansion interface, application functions With regard to issues such as development, extreme environments, and long-term stability, there is still plenty of room for various camera developers.”

From another perspective, chip vendors also began to think about the customization of the chip level. However, what is the height of customized chip technology? How do partners choose? The specific number of partners and the depth of cooperation are all factors that chip manufacturers must consider.