German online furniture transaction sales grow strongly
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The results of the first study in the spring of 2008 have shown a positive trend in the development of online marketing. A news report from Titze stated that in the past two years, the development of online furniture trading has risen significantly again. According to Titze 's research, despite the economic crisis, online furniture transactions have achieved the highest sales growth rate among all furniture industry sales channels.
In the past few years, the number of Internet users around the world has exploded. Almost 70% of residents in Germany use the Internet, and 32.5 million Germans may already have experience shopping on the Internet. According to Titze , more than one-third of Germans even make purchases via the Internet more than once a month. Currently, each year a number of online shopping Internet users an average of 9.4 times - still rising trend. At the same time, the length of stay is also continuing to increase: each Internet user spends an average of 136 minutes a day online. In addition, the use of mobile Internet has become a trend in recent years. 71% of Germans have a mobile phone with Internet access , of which 7.7 million people used this feature in 2009 .
Among young consumers, the use of virtual social networks also plays a role in their purchase decisions. They obtain product information from the Web 2.0 website, and then through online or regular stores.
Titze's findings show that at present there is a total of approximately 150 000 full-line stores and 100,000 available for trading on Ebay retailers in Germany.
At the same time, there are many physical store furniture retailers also set up online stores. However, so far, only 17 of the 100 most important furniture retailers have operated their own online stores.
According to Titze 's research results, a quarter of online shopping consumers spend 500 to 999 euros per year , and 12% of consumers even spend more than 1,000 euros to shop online. In 2009 , the total sales of e-commerce sales channels in the furniture, kitchen, home appliances and home industries totaled 1.895 million euros.
The complete market analysis report can be purchased from Titze at a price of 2000 Euros, including VAT.
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