The traditional off-season sales season of the building materials market has passed. Now that the national real estate control policy has affected the building materials market, it has become even lighter. However, under this double adverse influence, sales of the iconostasis floors have risen against the trend, becoming the focus of industry attention during this period.

Shengxiang teamed with Changhong to achieve a low season

The reason why St. John's floor can maintain rapid growth in the slump of the building materials market is mainly due to the fact that as a floor leader, St. Vincent has judged the future building materials market ahead of schedule, and timely launched F4 Health Products and Changhong, the boss of appliance industry. Form cross-industry alliances to achieve in-depth cooperation in brand communication, product development, channel promotion, after-sales service and other aspects, and launch a nationwide launch for the off-season “You choose icon F4 stars to upgrade health, I use LCD TV is doing floor 'gift' activities. Through generous promotional measures, Icon will temporarily not plan to purchase floor-activated consumers to seize the market. Once launched, the event received widespread response from consumers. To achieve the off-season is not light myth.

Saints Innovation becomes the industry upgrade model

Shengshi can achieve a breakthrough in sales in the off-season. It is inseparable from the innovation of products and marketing models. In order to make the floor more suitable for the needs of consumers, Icon has for the first time proposed and adopted the highest international F4 standard. In order to meet this stringent standard, Shengxiang adopts DaYa environmental protection base materials, establishes the first national-level laboratory in the industry, and spends huge sums to build the world's top D platform. Numerous efforts have finally achieved the most healthy flooring in China. . In this purchase of the floor to send television activities F4 star floor is also involved, combined with Changhong eye-protection TV, two strong brands of integrated marketing of health products will form a strong market appeal, reflecting the concept of iconic value marketing. The consistent and innovative spirit of St. Vincent has always ranked first in product quality and also provided an upgrade model for the industry.

Future industry competition will tend to be rational and pragmatic

Shengxiang achieved a win-win situation among enterprises, businesses, and consumers through joint efforts with Changhong Industry. The preferential plans jointly designed by the large enterprises for consumers looked at the market value war in the future from another perspective. The new trend of price war, and the joint sale does create new consumer benefits for the market. Simple concepts and single price gimmicks may hardly impress consumers in the future. Consumers will be more pragmatic when choosing floors, and only floors that meet the needs will win favor. Therefore, future industry competition will become more rational and pragmatic.