Functional products will become ceramic industry trends

With the advent of the annual home decoration season, especially the tile market is extremely hot. However, in the previous price war, this was a rare situation in 2012. Instead, brand-name warfare dominated by high-end products, and the national policy has been controlling the high energy-consuming ceramic companies. With the continuous rise in fuel prices and the relative scarcity of ceramic raw materials, the production costs of ceramic blocks have also been rising. Because of the continuous implementation of prices in previous years, the vast majority of ceramic companies have almost no profit at all.

How to maintain a healthy development of the tile industry must be controlled from the source of the ceramic market, aiming at the high-end market gradually become a corporate development strategy, strengthen the self-discipline of the production company's own behavior, strictly control the raw materials to the production process, and ensure the stability of product quality. At the same time, it depends on whether it is environmental protection. Breaking bricks through efforts to improve the technological content of products and increase independent innovation to achieve sustainable development.

With rising costs, companies are faced with losing sales, creating brand new products that are difficult to develop, and aiming at high-end markets with higher profit margins become an inevitable choice for some companies. At present, many of the new products put on the market by many tile manufacturers are in the form of up-converting products that were previously produced. The direct result is that new products in the ceramic tile market are frequent and the surface is prosperous. However, in reality, I am afraid there will be some bubbles.

At present, the ceramic tile industry still faces blindly increasing production of enterprises, the emergence of new enterprises, production warfare and lack of innovation. Due to the fact that the ceramic industry is not yet mature and standardized, and the market demand is large, this provides ample space for many small businesses. However, the competition in the ceramics industry has become increasingly fierce, and raw material prices have remained high. This has also led some companies to use inferior raw materials, reduce their prices and quality, and their product quality is not guaranteed at all. Although the price war is not as intense as it used to be, it still exists. More companies use price strategies to squeeze the same market at home or abroad. They are undoubtedly thirsty, but in the end, they all lose.

It is reported that how to maintain a healthy development of the tile industry must be controlled from the source of the ceramic market, aiming at the high-end market gradually become a corporate development strategy, strengthen the self-discipline of the production company's own behavior, strict control from the raw material to the production process, ensure product quality Stability, but also depends on whether it is environmental protection. Through efforts to increase the technological content of products, we will increase independent innovation to achieve sustainable development.

A ceramic tile is a kind of building or decorative material that is made of refractory metal oxides and semi-metal oxides through the process of grinding, mixing, pressing, glazing, and sintering to form an acid-base resistant porcelain or stone. Always called tiles. Its raw materials are mostly made of clay, quartz sand, etc. For centuries, the decorative effect of ceramic tiles has increased with the improvement of tile production methods. For example, during the period of ***, all the decorative methods of ceramic tiles reached the peak in Persia.

Since then, the use of tiles has become increasingly popular all over the world. In many countries and cities, the production and decoration of ceramic tiles have reached the peak. In the history of the tiles, the mosaics of Spain and Portugal, the Italian Renaissance tiles, the glazed tiles of Antwerp, the development of Dutch tiles, and the tiles of Germany all have milestone significance.

In ancient times, the tiles were hand-made, that is, each tile was hand-formed and hand-colored, so each tile was a unique piece of art. Tiles are used in almost every aspect of the building, such as: walls, floors, ceilings, fireplaces, frescoes, and exterior walls of buildings. Today, worldwide, tiles are no longer handmade, hand-colored, but using automated production techniques, and human hands are simply used to install the tiles. As in the past, indoor and outdoor tiles have been used for decoration, such as floors, walls, countertops, fireplaces, fountains, and facades.

The future development of ceramic tiles should move toward energy conservation, thinness, beautification, and functionalization.

Tile brand marketing trends:

From selling ceramic tile products, branding, to selling services, to flagship culture and lifestyle, tile brand marketing is becoming more and more high-end. In specific marketing methods, advertising, channel distribution, president signing, event marketing, terminal sales, F4 topic marketing, FEA integrated marketing communications and other ways constitute a large layout of the tile brand marketing.