Create a new Chinese lock industry business platform
Since September 20, 1987, Professor Qian Tianbai has issued the first e-mail in China, and the Internet has been developed in China for more than 20 years. The development of China's e-commerce market for more than 10 years, according to the statistics released by China Internet Network Information Center (CNNIC), as of the end of June 2010, the size of Chinese netizens reached 420 million, and currently this huge world The number at the top of the list is still growing at an alarming rate. At present, China's online shopping environment is becoming more mature and the management system is constantly improving. The number of netizens or companies that purchase and sell goods through e-commerce platforms is also rapidly increasing. This development trend, coupled with China's rapidly growing number of Internet users, is bound to stimulate the rapid development of China's e-commerce website.
Speaking of e-commerce websites, the most representative in the country, when it is represented by Alibaba, HC, etc., a large-scale integrated electronic trading website. However, due to the comprehensiveness of these websites, the wide variety of industries, and the huge amount of data on the website, it has become increasingly impossible for users to experience the convenience and speed of online shopping. As the development trend of the e-commerce industry, the industry's vertical e-commerce website has sprung up everywhere, like the Chinese textile network in the textile industry, the modern lock network in the lock industry, the steel net in the steel industry, the Chinese chemical net in the chemical industry, and the construction industry. The first building materials network... The reason why these websites can quickly win the favor of industry segment manufacturers in a short period of time, the reason is very simple: they overcome the inherent shortcomings of the comprehensive B2B website. As the saying goes, interlacing is like a mountain, and the trading patterns of different products in different industries and even in the same industry are very different. Just as everyone chooses the decorative materials preferred building materials market, buy home appliances preferred home appliances supermarkets, buy digital products preferred TI digital square. Therefore, the industry's vertical e-commerce platform developed in combination with industry characteristics and trading models is highly respected by manufacturers.
The author has long been engaged in product company product cooperation and maintenance, online supply and demand information maintenance, dealer field visits, market research, and personally involved in the sales process of lock supplier manufacturers and lock products end users. I understand the trading pattern of the lock industry and lock products. We can use the lock industry as an example to illustrate the unparalleled advantages of the industry's vertical e-commerce website for the lock industry.
The way in which the lock industry products are sold is roughly divided into several groups: group integration, the group self-sales, from the generation of the components to the assembly of the complete set of products are integrated production and then directly acquired by the Group's upstream power bureau; secondary agents, The Group uses agents all over the country as outlets. The products are directly operated to the upstream supporting companies through various outlets; the small and medium-sized enterprises are dispersed, and the small and medium-sized enterprises do not have brand competition. Therefore, the general agents are not willing to act as agents, so the SMEs need to go through various channels. Open up their own marketing channels, but the average SME does not have the budgetary cost capital and manpower to expand the external market, so it can only be through relationships, or direct sales relationships established by large enterprises. In the middle of this, many readers will soon realize that the idea that the author wants to express is the business platform of the relationship platform, the electrical supplier and the electrical terminal user directly talk and negotiate!
Due to the influence of the internal structure of the enterprise, the small and medium-sized enterprises frequently cope with the wave of market product research and development, and almost no human and material resources are invested in the excavation of the external market. In the era of homogenization, the price mark of the times is re-branded. No customer is fixed, competitors will look at your current customers; and if the business is running against the water, if you don't expand the market, you will be robbed of the existing market. Therefore, when the company slowly breaks through the original customer network, it needs a bigger platform. In particular, if the company wants to go to the country, the customer network will be awkward. Therefore, companies need a more powerful and more perfect platform to develop customer networks for enterprises, so that customers can eliminate market-deficient diseases when they lack funds or develop new products.
In this way, it is especially important to establish a more powerful service business platform between SMEs, so that the company can fully invest in the operation and development of the enterprise, and save more expenses for the later development of the relationship customer channel. More intuitive benefits, such a platform is a successful, e-commerce platform that can be continuously and continuously developed.
As a well-known e-commerce platform in the national lock industry, the pioneer of the industry model, Hyundai Lock Network () relies on comprehensive services such as market promotion, market planning, public relations planning, market research industry professionalism and modern logistics structure. System, providing marketing-based modular solutions for a wide range of industry users. To create a high-quality online trading platform, we provide products, technology, applications, businesses, locks for global lock suppliers, distributors and buyers. All-round services such as modern logistics truly reflect the business philosophy of “Customer wins customers and services win the market†of the modern lock industry management team.
As a vertical e-commerce website for the lock industry, the modern lock industry network has undergone detailed market research and analysis since its establishment, planning, and completion. Since its inception, it has been determined to become a first-class e-commerce platform integrating lock supply, lock service, lock exchange and lock sales. Let lock companies expand market share, increase sales, reduce sales costs, and enhance the image of software companies and products; let lock purchasers buy affordable lock products through the platform quickly, conveniently, low-cost and safely. Modern lock network can give enterprises and users a perfect experience.
The so-called "Bao Jianfeng from the grinding out." Modern lock industry network is indeed the "first person to eat crabs" in many lock companies and Internet entrepreneurs who are eager to try the lock industry e-commerce platform but ultimately not implemented. Since the website was officially launched in July 2006, the website builders have experienced the bitterness and suffering in the past five years! At the beginning, the sales team of the website communicated and negotiated with different lock manufacturers through telephone calls and on-site visits every day, encouraging them to register as members of the modern lock network platform. The result is that there are many perfunctors, many of them are rejected, and there are more lock manufacturers waiting to see.
Since the beginning of 2010, this situation has undergone major changes. At present, the modern lock industry network is developing rapidly. Database resources for platform locks and lock products are rapidly expanding. Just like Mr. Xue, CEO of Hyundai Locks Network, said: “I don’t know if the lock manufacturers can understand the platform of the modern lock industry. From Shanghai, Jiangsu, Zhejiang, Beijing, Guangzhou, Shenzhen, and even abroad. The lock manufacturer seems to be crowded on the platform as it says it is good!".
But one thing is the iron truth: good, suitable will last longer! In the industry segmentation B2B website, there are many platforms like Hyundai Locks. They are all moving forward, although the road is very difficult. With them, as small as the Chinese lock market, the e-commerce market as large as China will move from weak to strong, from young to mature.
We believe that with the continuous improvement of China's Internet environment, the continuous growth of the number of Internet users, the continuous understanding of e-commerce by many enterprises and the increasing demand, there are more and more industry electronics like “Modern Lock Networkâ€. The platform will support the bright future of e-commerce development in China, bringing more, more convenient and safer online trading experiences and more economic value to Chinese manufacturers and Internet users.
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