Chinese furniture is close to international standards
The level of industrialization of furniture manufacturing needs to be improved
For Chinese furniture, the topic with the highest rate of discussion in the industry is original design. Of course, there are voices saying, 'Chinese furniture is not short of design, what is urgently missing is the cohesion of the entire industry chain, the choice of materials, the fineness of the process, the level of cost control, etc. all restrict the birth of original design. 'In this regard, Zhu Changling, deputy secretary general of the China Furniture Association, said that some of our designers are indeed outstanding. However, in terms of' making furniture ', the industrialization level of the overall domestic furniture manufacturing industry is still not high. Advanced brand equipment means that the industry has improved. Looking at the overall situation, there are still many problems in the furniture industry, such as low technical inheritance of workers, insufficient modernization of equipment processes, materials that cannot meet design requirements, and more traditional market needs. These obviously become our The reason for the gap in the overall international level.
Of course, Zhu Guangyu, Peugeot Furniture Marketing Director, said that we ca n’t compare Chinese and foreign furniture with very different market prices. Chinese furniture, which is a mass consumer product, should first look at foreign 'ordinary' furniture that has not been imported into China. Horizontal comparison, sometimes our furniture is not worse than theirs. Of course, there are many foreign experiences that we can learn from the precise use of materials, the cost control of the entire product life cycle, and manual process technology.
Export-to-domestic sales of international brands and domestic factories
In-depth competition in the furniture industry is becoming fiercer
However, we cannot pessimistically believe that the international gap in Chinese furniture is irreparable. Zhu Changling said, first of all, it can be seen from the year-on-year increase of more than 10% in furniture exports in the first four months of this year that the huge market demand is a strong support for the development of enterprises. Moreover, with the development of the industrial layout of various countries, the century-old furniture companies in some developed countries no longer produce furniture on their own. Their factories are all located in coastal cities of China and other Asian countries. This has a certain good impact on the progress of our industry. .
Secondly, recently, the export of furniture to domestic sales is booming, of course, partly due to the decline in exports, but Zhu Changling said that furniture companies that can quickly develop the domestic market are bound to be those with high production capacity and certain assets and products For them, domestic sales is not a way for them to consume inventory, but to make another leg of enterprise development, just like the development of Meikemeijia in recent years. Therefore, to do well in the domestic market, they must delve into product design and strengthen the development of products suitable for the domestic market.
In addition, Jing Ran, a consultant of the Guangdong Furniture Chamber of Commerce, said that as a large-scale furniture production base, many furniture brands in Guangdong have accumulated resources for more than ten years. They have cultivated designers, developed new materials, changed lifestyles, and consumed habits. The research has formed its own system, good design and mature cost control can produce good-looking and cheap products, which is one of the reasons why more and more Beijing consumers are willing to go to Guangdong to buy furniture.
Skill training, perfect standards, brand innovation
Furniture companies are undergoing a comprehensive upgrade
It is not enough for a single brand to make a name for Chinese furniture. Zhu Changling said that this year, from all levels of government to industry associations have strengthened the promotion of furniture enterprises. For example, Xianghe is a place for centralized sales of furniture around Beijing, and it also attracts a large number of Beijingers to consume. In order to promote the development of Xianghe ’s furniture industry, the local government has built a large technical training center to systematically train the labor of furniture industry workers. Skills are not only manual processes, but also many modern machinery and equipment applications, in order to completely change the situation of workers in the past in the process of adjusting the structure of industrial workers.
In addition, according to reports, the China Furniture Standardization Technical Committee is currently refining and implementing various standards in China's furniture industry. For example, the transition from "breakage inspection" to "non-destructive inspection" of furniture testing at the research stage is the most worthwhile. Once the non-destructive inspection of furniture is implemented in the whole industry, it will inevitably promote the environmental protection performance of the entire furniture industry to a new level.
In addition, Liu Chen, Secretary-General of the Beijing Market Association Home Furnishing Branch, pointed out that the survival, development and progress of furniture companies are based on brand establishment. A brand company should explore its unique potential as much as possible. Innovation ability is the basic condition for progress. Brand innovation, concept innovation, management innovation, service innovation, product innovation, marketing innovation, etc. must all be different in subtleties. However, the innovation of furniture is not simple fashion, fashion is short-term, and furniture innovation must develop.
Chinese furniture should be its own century-old store
Zhu Changling said, "Today, the best time has come to the Chinese furniture industry. Recalling the previous 10 years, every company realized that it needs to be its own brand and cultivate fans of the brand. There are indeed various types of furniture on the market. The iconic representative. The gap between Chinese furniture and the world is narrowing, but we still have no "excellent" brand today. Furniture people should know that the technology in the factory is constantly updated, but the skilled workers and their experience The method has not been inherited; the added value of the furniture brand is increasing, but the furniture is ultimately furniture. Perhaps only when we no longer want to promote the use of environmentally friendly E0 grade plates, our furniture has a solid foundation; global climate change I look forward to the support of every company, but how to make furniture production on a low-carbon path is not just about selecting healthy materials ... "
Although the development of China's furniture industry is not long, as an industry must have the courage to continue, so, starting from today's best time, the Chinese furniture industry must start to be its own century-old store.
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