At the end of the year, the merchants made a move to solve the "cold winter" furniture price reduction promotion sales

[Abstract] As the financial crisis gradually affects the real economy, the furniture and building materials industry, which is affected by the downturn in the property market, is even worse. Recently, the reporter learned from the Guiyang furniture and building materials market that after the “Eleventh” Golden Week, despite the continuous promotion of various promotions, the market is still sluggish. As the financial crisis gradually affects the real economy, the furniture and building materials industry, which is affected by the downturn in the property market, is even worse. Recently, the reporter learned from the Guiyang furniture and building materials market that after the “Eleventh” Golden Week, despite the continuous promotion of various promotions, the market is still sluggish. In order to withdraw funds, many furniture stores or building materials dealers began to cut prices in advance. According to the dealers, from December to January next year, many brands will carry out large-scale clearance and sale, and the public can take the opportunity to sell cheap goods. The business is deserted, and the dealers “tighten” the market. “In the first half of the year, we are going to open branches in Liupanshui and Kaili, but according to the current situation, we can only hold the Guiyang market.” Lu Lixin, general manager of Guizhou Gangyi Furniture Plaza, said helplessly that at the beginning of this year, they launched a price of furniture. Due to the high quality and low price, the furniture business is very good. Just when they decided to open a branch in Liupanshui and Kaili, the US financial crisis broke out and the impact affected the furniture industry. Affected by the housing market downturn and the financial crisis, the furniture business has gradually become deserted, and customer traffic has fallen sharply. Recently, due to pressure, the mall has to continue to cut prices, and the price of many furniture is even as low as 20% of the purchase price. Due to the lower profits, and some brand suppliers worried that the dealers could not withdraw funds in time, they did not dare to continue to supply, which led to the temporary collapse of the furniture square to the expansion of the city. Mr. Zhu, a floor store dealer in Zhejiang Mall, said that the floor business was particularly bad in recent times, and some stores even opened one or two orders after the National Day. Inventory hot, dealers busy reporters recently found in Hong Kong Arts Furniture, European furniture, Xinfa Building Materials City, Stadium Building Materials City, Zhejiang Mall, many furniture cities and brand building materials are vigorously promoted or cleared. Hong Kong Arts will make another 10% off on the basis of the original price. Europeanization has introduced a lot of special furniture, some of which are more than 1,000 yuan in original price, and the special price is only 800 yuan. In the stadium building materials city, some brands of ceramic tiles, flooring launched a low discount of 40%, 4%, and some brands directly cut prices. Xinfa Building Materials City, a floor dealer revealed that the original floor of 1 square meter to earn 10 yuan or so, the last one or two months to 1 square meter has 5 yuan of profits will be dumped, individual style of floor 1 square meter or even only 2 yuan of profit . Many dealers consider that if they can't empty their stocks and withdraw funds from the end of the year, it will be difficult to deal with the crisis next year, and they will have to bear the pain. The reporter learned that from mid-December to the end of January next year, most furniture or building materials dealers will carry out clearance, and the public can take the opportunity to find cheap goods. Merchants to solve the "cold winter" The arrival of the "cold winter" of the furniture and building materials industry, the merchants have received unprecedented pressure. In the face of the crisis, merchants have been thinking about countermeasures and preparing for the winter ahead of schedule. "In the crisis period, we must win by quality." Zhejiang Mall floor distributor Zhu said that due to the rising price of solid wood, the price of solid wood flooring is very small, so to survive, we must win by quality. In addition, the strong funds are also a strong guarantee for the survival of the business. Chen Shujin, general manager of Southwest Furniture City, said that although it is still relatively small due to the impact of the financial crisis, it will communicate with manufacturers in time to let the furniture city, dealers and manufacturers make a step to give more benefits to consumers.

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