Asia Pacific Region Becomes an Important Engine for Bosch Power Tools' Global Growth

In 2010, Bosch Power Tools' sales in the Asia-Pacific region was a record high with a remarkable 30% growth, while global sales during the same period achieved robust growth of 19% with EUR 3.5 billion.

From 2007 to 2010, Bosch Power Tools Asia Pacific sales have increased from less than 10% to 14% of total sales in the world, and in 2011 continued to maintain a strong momentum of rapid growth, the Asia Pacific region became Bosch Electric An important engine for global growth of tools.

Of particular concern is the fact that 40% of global sales in 2010 came from the latest product launches in the last two years, showing that innovative products have become the core driver of Bosch's growth in the power tool market. Bosch Power Tools has continued to increase its input in R&D, and has continuously applied its advanced technologies, including lithium battery systems and vibration control technologies. According to reports, in 2011 alone, Bosch Power Tools will launch more than 100 new products, and will design and produce leading-edge power tool products that are closer to the needs of the region's users in accordance with the market characteristics of the Asia-Pacific region.

Through a visit survey conducted by more than 1,000 users in the Asia Pacific region, Bosch Power Tools has conducted in-depth studies of Asian users' needs, basic uses, and usage habits of electric tools. Based on this, Bosch has concluded important trends in electric tool products in the future.

Performance-oriented: In emerging markets such as China, India, and Malaysia, users want to replace manual tools with power tools in order to achieve more professional work results through more efficient work processes.

Mobile efficiency: Cordless power tools are becoming more and more popular, users expect to fully enjoy the product's portability, and do not have to worry about the power durability of the product.

Flexibility and smallness: In order to reduce labor intensity and increase work efficiency, users are increasingly favoring lightweight, compact tools that are easy to control.

In the face of the market's actual needs, Bosch Power Tools is currently developing a more efficient, more comfortable and safer portable tool, and is committed to providing various lithium ions that have excellent performance in terms of power, efficiency, life, and speed. Cordless power tool. Dr. Bo Weili, Senior Vice President of Bosch Power Tools Asia Pacific, stated: “The product layout that accurately meets the market demand has led Bosch Power Tools to achieve significant growth in the Asia Pacific region in 2011. We are confident in the future development of the power tool market in the Asia Pacific region. At the same time, it is expected that the growth of demand from individual users and the construction industry will continue to drive overall growth in the overall market."

Dr. Bu Weili emphasized: “The Asia-Pacific region's business can achieve sustained growth. Thanks to our adhering to the development philosophy of “Establishing Asia and Serving Asia”, we rely on leading technology, complete facilities, top-notch testing equipment and a strong R&D team. Continuous development of innovative products. We have over 180 professional engineers in Hangzhou, China, Penang, Malaysia, and Bangalore, India."

In order to better inspire the innovative thinking and innovative practice of the younger generation in Asia and nurture the innovative forces of young generations of young Asian engineers in the future, Bosch Power Tools upgraded its “Driven Innovations - Bosch Power Tools Asia” following last year’s first creative car competition. "Creative Car Design Competition" will expand this innovative event from China to Korea, Thailand, Malaysia and the Philippines. On September 22, around ten topics such as speed and design, teams of ten undergraduate students from five countries competed at the foot of the Great Wall of Beijing. All cars were powered by Bosch Cordless Lithium Battery Drills and designed by students themselves. manufacture complete.

“Innovation is the essence of the successful development of Bosch power tools and the key to commercial success. New ideas, new technologies and new products are our core competitiveness. Therefore, we hope to pass the passion for innovation to the younger generation of the next generation. Engineers help them play an important role in the continued economic growth in Asia," said Dr.