Wooden door business market potential is still considerable

In recent years, with the maturation of the industry and the intensification of market competition, the problem of overcapacity has begun to appear in the wooden door industry. When overcapacity occurs, what is the most suitable solution? All companies and individuals who sell products know that sales promotion is a problem. Nature is one of the preferred ways. In this context, the concept of “Jin 9 Silver Ten” began to prevail in the wooden door industry. However, the sales of this promotion continued for several years. The continuous promotion activities led to “promotion fatigue” in the entire building materials home market. Many industry professionals On this basis, the “Golden 9 Silver 10” in the building materials home industry has already faded, and it will be difficult to return to the past. But is it true?

Digging through the market, the potential is still considerable The reason why people in the industry think that "Jin 9 Silver 10" has become less desperate. The reason is that the continuous promotion activities allow consumers to start producing "antibodies" and pay attention to all kinds of promotional activities. begin descending. The essence of the promotion is "someone comes, someone buys," so popularity is the core of the promotion. How to increase the popularity of promotional activities is a key issue that major companies and terminal stores must explore.

In simple terms, to gather popularity is to promote through different marketing methods to arouse the interest and attention of the consumer groups, and ultimately participate in the promotion. Many companies and businesses have not done so in this respect or have experienced errors, which ultimately led to unsatisfactory results.

Contrary to previous conservative attitudes of many industry players, this year's "Golden 9 Silver 10" has overwhelmed many people's expectations with real results. Many well-known wooden door brands have maintained year-over-year performance during the Mid-Autumn Festival and the National Day. The increase in the percentage of double digits in previous years shows that "Jin 9 Silver Ten" still has huge potential for excavation. One of the reasons for the success of these brands lies in the fact that these companies have done enough to "fine" their activities.

This "fine" is first shown in the details. The details of the promotional services will be continuously improved so that consumers can feel the sincerity of the company's businesses and strengthen their confidence in purchasing these details.

In addition, the promotion of the promotion process is complicated, clear, clear, and saves a lot of unnecessary circles, consumers can be clear at a glance, and naturally can be more assured;

Finally, and most importantly, it is the creativity. The problem of the monotonization of the promotion model has existed in the wooden door industry for a long time. It has also been the scars of many wooden door brands, resulting in frequent appearance of imitation. But why the same way, large-scale wooden door companies can harvest, but to copy and do it, the small and medium-sized companies have achieved great results? What is lacking here is to make creativity fine and do "fullness." For example, the wooden door industry is nowadays common "10,000 people buy" type of activities, some companies frequently reported, and some companies are in front of the cold, the core lies in whether it can make creative meticulous. How to subdivide creativity is to make different effects in the same link, such as the same lottery or giveaway, but different methods will allow consumers to experience completely different experiences; some lottery is unpretentious, but some The lucky draw can create suspense and put the atmosphere in place. Even if a small number of consumers do not win the prize, they can still have a lot of interest. This achieves the purpose of creative meticulousness.

Promotions not only need someone to come, but also someone to buy, so you can not allow consumers to participate in the promotion will have too much of the expected drop, otherwise it will directly affect the promotion of the signing of the odds, which also requires the promotion of advertising need to proceed from the actual, can not Exaggerated, can not play with concepts. The more promotions that go through, the more disgusted the consumers are with the “Tai Chi” tactics of the business. This is a taboo for promotions.

How to grasp the promotion?

The frequent promotion frequency is indeed one of the problems in the wooden door industry. The intensification of competition in the industry has forced most companies to wait to sell their products, in order to successfully withdraw funds to ensure the continued development of the company. But in fact, from the laws of the market, the frequency of event promotion in the same area is also one of the key points for the success of the promotion.

The building materials home industry should have a consensus that "as long as there are houses to sell, the home market must exist." This is two aspects that are closely related. However, within any period of time and area, the market has the largest limit to the rigid demand for building materials. The key to promotion is puerile. When the promotion activities held in the same area reach a certain number of times, the market in the entire region begins to saturate, and the popularity and performance of subsequent promotions will naturally be greatly reduced.

Therefore, in the same area of ​​promotional activities, companies need to adapt to local conditions and grasp the frequency. Moreover, enterprises must not only make adjustments to themselves, but also do a good job in investigating the market conditions in the same region. Have there been any large-scale promotions, similar promotional sales, or how much promotional efforts they have made? These data must be clearly understood. In order to "know oneself and know oneself", we can hold promotional activities targeted.

Looking at the promotion of wooden doors this year, the entire industry has made great progress in this respect. From the original promotion, the basic transition has been completed to the joint promotion of brands, which not only concentrates the advantages of the wooden door industry to capture The potential consumer market also allows consumers to save time and energy, and can quickly and accurately select their favorite brands. This is one of the important factors for the outstanding performance of the “Jin 9 Silver 10” major home stores.

All in all, although in the previous industry, there was always a lot of doubt about "Jin 9 Silver 10", but from the actual test of the market, "Jin 9 Silver 10" still proved its importance. With respect to industries where building materials and homes are often traded at a price of tens of thousands, the festival's promotional offers are very attractive to consumers.