The traditional business model of the furniture industry is becoming obsolete

 

Affected by the shortage of resources and the influence of national policies, the prices of raw materials are constantly rising, and the cost of furniture is constantly rising. The furniture industry is also facing increasingly fierce competition. Facing the declining business model, how can we achieve greater development?

The traditional marketing model of the furniture industry faces severe challenges

The increase in the digestibility of the entire furniture market is no match for the growth rate of raw material prices, and sales are facing difficulties. Excessive raw material prices continue to compress the profit space of the furniture market. The fierce competition makes sellers dare not raise prices lightly, and can only continue to reduce profits.

Many furniture brands that previously locked in the international market have also turned around to seize the domestic market. Brand competition is hot and cold, and to some extent, marketing costs are rising. The traditional marketing model is facing severe challenges.

The current business model of the market is becoming more and more cruel. If we want to grow and develop, we must down-to-earth, upgrade and transform the store image, and strengthen after-sales service, which will make the brand's personality more and more obvious. The more prominent the brand's personality is, the more focused the target customers are, and the more consumer groups who focus on different needs can understand their respective choice directions. Industry reshuffle is imminent, competition will force brands to segment customers in the market, and a new pattern will be formed in brand segmentation.

With the sharp rise in the prices of production materials, the large number of stores entering, the products and brands following up substantially, the era of competition and integration has arrived, furniture companies must find the market positioning, customer positioning, brand positioning, establish a unique brand personality, enhance Own competitiveness and occupy and expand the market. All brand enterprises should be good at sharing benefits with others, making good use of the principle of leveraging resources integration, launching inter-industry and inter-industry alliances, complementing each other's strengths, and exerting the power of group operations.

Brand integration, capital operation, and more active corporate alliances will be one of the most significant characteristics of the furniture industry this year. Each brand has entered the stage of brand connotation construction. Relevant companies should also cooperate and coexist, innovate marketing models, and achieve complementary and win-win results. (Editor: Peter)

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