The home improvement supervisor teaches you how to guard against fuzziness
Wooden doors are the building materials that every household needs. Nowadays, the wooden door products on the market are mixed. People who don’t know what to do are not sure which ones are better or worse. Even if you buy expensive ones, you may buy poor wooden doors. Let Qi Jiajian give us a detailed explanation of the knowledge about wooden doors.
Comfortable suit wooden door
One of the tricks: brand fraud
When it comes to the specific issues of the wooden door industry, the industry first pointed out that there is currently a widespread and repeatedly banned brand fraud. Due to the quality problems of national inspection-exempt products that have occurred in the food industry in recent years, "China Famous Brand," "China Famous Brand," and "National Inspection-free Products" have all been canceled. However, many businesses are still using these names as gimmicks. And more is the name of the "Brand 500" "Ten doors of the top ten brands" ... ... There are only a few units united themselves to their own, while others are out of money to buy a name back. In this regard, the industry insiders sighed in an interview: "There is too much false water. The small wooden door factory, its capacity value does not exceed 50 million yuan, a billion not to, it actually became a Chinese brand 500 How many Chinese wooden door brands are there in China? It is the top 500? These are false propaganda on the brand. If consumers don't understand it, they will be fooled.†When it comes to the root cause of brand fraud, industry sources stated that There are too many companies in the wooden door industry have not recognized the value of the brand. They do not know that the brand represents the quality of the product, the service of the brand, and the integrity of the company. As a result, there are such phenomena of brand fraud.
Two of the tricky: endorsement artificial fake
Finding an image spokesperson seems to be a common feature of home-based businesses, and even because there are too many situations in the industry to find spokespersons, some of the spokespersons who appear to be looking for have been used by others and cannot find suitable spokespersons and do not know who to look for. Case. In the current domestic wooden door industry, the spokesperson for different brands is estimated to have exceeded one hundred. This industry insiders pointed out that although the image of the wooden door industry spokesperson looks a lot, but in fact there are many image spokesperson himself did not know there is such a brand, there is such a brand is his endorsement, there are many even just directly to the enterprise The agent paid for the right to use the photo. However, when consumers see a brand advertisement, they often think that it is a true endorsement. They have chosen the wooden door of the brand for their favorite or trust in the star, and eventually discovered the quality problem, resulting in a complaint dispute. In this regard, the industry said that the country has introduced policies, spokespersons must be responsible for the endorsement of the brand, there are problems, spokesmen also bear the joint responsibility of false propaganda, hope that this move can reduce, eliminate the occurrence of this phenomenon.
The three tricks: "lifetime warranty" false advertising
In order to win customers' trust in the quality and value of their products, some wooden door brands have played the role of ten years, twenty years, and even lifetime guarantees. Industry sources pointed out in an interview that this phenomenon is particularly evident in the field of strengthening the wooden doors, but the national warranty is one year. Can companies do such a banner? Can't do it. It may be that these brand names that have survived for life are falling for a few years. Because many of them are shots for a place, then change the brand and continue to do it. Some still say that lifelong durability is actually based on certain conditions. For example, if you are purely a matter of quality, but the wooden door is not used, it has a paving process, many improper use, paving problems, or even problems after maintenance, this time the business is not To give you a warranty, you must pay. Consumers are not happy, but businesses say that I'm protecting quality issues. Therefore, this is actually a false advertisement and it is actually not guaranteed. In this regard, consumers must keep their eyes open and avoid being deceived.
The fourth trick: steal the concept of confusion and audio-visual
“Of the complaints we received from consumers about wooden doors, some were caused by the names of wooden door materials.†In the interview, industry insiders said, “In fact, this phenomenon has not occurred recently, but it has existed for a long time in the wooden door market. In the past two years, there have been some improvements, but there are still some things.When you go to the store, you may also see that there are many solid wood doors whose names are particularly good, rich wood, ivory wood, and golden wood.... When a clerk promotes sales, It will also tell consumers that this is where the precious tree species are, where the purchase contract was signed and disputes have arisen. Why? Because these names are actually confusing the concept of stealing. For example, there was a brand in the past. Ganbark is called gold and it is called for gold. The consumers know that this species is relatively common, but when you call for gold, people do not know what they are and think that it is expensive. When the time comes, the dispute will come out. There is also the use of birch as a cherry wood or maple wood, Southeast Asian miscellaneous wood counterfeiting imported rosewood, teak, these misleading consumer behavior, we all need Attention, and put an end to strict and clear.
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