The hardware industry slowed down and “steps” while consolidating development

Abstract Nowadays, it is a high-speed era, and people's concept of time is becoming more and more obvious. As early as a few years ago, the concept of "slow life" was advocated by literary masters. "The pace of slowing down life" is not just now...

Now is a high-speed era, and people's perceptions of time are becoming more and more obvious. As early as a few years ago, the concept of "slow life" was advocated by literary masters. "The pace of slowing down life" can now be used not only in the field of literature, but also in the hardware industry to "slow down the development of certain fields." ". Slow is not an end, but a means. Appropriate deceleration is to consolidate the safety factor and lay a solid foundation for accelerating development in the future. Next, Xiaobian compiled several examples of hardware tool products for analysis:

Let me talk about the tool first. With the adjustment of the minimum wage across the country, China's labor costs have increased, and the medium and low-grade standard knives have lost the advantage of their export prices, thus directly affecting the export volume. If the tool business is still mainly traditional standard tool production, sales volume decline will become a reality. In order to save such a situation, China's hardware and tool industry must change its concept and vigorously develop the production of high-efficiency and advanced tools to replace foreign products. The research effort to increase the tool technology is mainly to recapture this part of the market occupied by imported tools, not to expand the foreign market.

Talk about bathroom hardware and ware. The comparison of domestic brands of faucets and other hardware wares with similar foreign brands is obviously based on low prices. The price of domestic products generally ranges from tens of yuan to several hundred yuan, and the price of foreign brands is generally more than 1,000 yuan. Our products have no place in the high-end market. The more cruel fact is that international brands use the form of processing in domestic OEMs. In other words, they use China's human resources and metal materials cost advantages, while the Chinese people only earn cheap processing fees. Therefore, it is imperative to recapture the market and accelerate the establishment of domestic brands.

Finally, the lighting accessories are removed. At present, lighting accessories companies are faced with a promising polarization situation in the upstream enterprise market and the development of downstream accessory companies. The cost pressure caused by the rising raw materials has caused accessory companies to sell products for thin profits. In addition to rising raw material prices, it also includes low-cost competition, rising labor costs, poor marketing , lack of brand awareness, and technology that cannot keep up with trends. Compared with knives and sanitary wares , lighting accessories have less competition in competition with foreign brands in the market. However, due to the large concentration of enterprises in the lighting accessories industry and limited technical content, domestic competition is also fierce. Therefore, lighting accessories companies are imperative for their own improvement.

Looking back at this year, the "tail-catching" incidents have been frequent, and people's demands for "slow" have begun to sprout. Slowing down the pace of development is not to let the development of the industry be stagnant, but to recharge the batteries, do a good job of internal adjustment, consolidate the safety and technology improvement, and do a good job in brand planning so that we can better develop in the future. bedding.

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