The hardware industry is welcoming high-speed shocks

China's hardware industry has maintained a high-speed development since the 1990s. At present, it has become an important hardware country in the world. China's hardware industry is in product development, innovation, brand management, marketing management, enterprise scale, capital strength, etc. There are some gaps between the world and the world's leading hardware companies. But I believe that through the joint efforts of all parties, these difficulties can be overcome and solved. At present, China has formulated a phased development plan: by 2015, the level of hardware manufacturing has improved significantly, and some industries have entered the international advanced level; by 2020, the hardware manufacturing industry has reached the international advanced level. China's hardware products industry has great development potential and broad market prospects. Relevant hardware companies should be brave enough to meet challenges, seize market opportunities, and develop with the industry!

1. The rise of China's hardware manufacturing center

With the acceleration of China's integration into the global economic environment and the rapid rise of economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, industrial development is relatively mature and labor costs are low, and it has become a global hardware manufacturing center. The comparative advantage of the hardware manufacturing industry is obvious.

The strengthening of the central position is first manifested in the overall growth of the export of hardware products in recent years: the export growth rate of major hardware products is higher than the growth rate of production, higher than the growth rate of domestic market sales; the main hardware and electrical products are fully blooming, not only Power tools, hand tools, and construction hardware products have seen a large increase in traditional export categories.

Moreover, the export growth rate of kitchen appliances and sanitary products with a small proportion of exports in the past is also very obvious. The huge market and central position will further attract the transfer of hardware multinational manufacturing centers to China.

2. Industry capital operation is more active

In a globally competitive environment, industrial capital is another theme of industry operation in order to gain a favorable competitive position and enhance competitiveness. Supor, Vantage and Hongbao have been listed in the industry, and the capital market operation of Wanhe will not stop due to the failure of the restructuring of Yuemeiya. From the perspective of capital, the main feature is that the expansion of capital is intensifying, from the perspective of competitive behavior. Cooperation in resource sharing among enterprises is increasing.

3, the polarization of hardware companies intensified

The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high-speed shock is that the current trend of polarization in the hardware brand camp has expanded. It is expected that there will be no more hardware companies that can truly survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the result of the shock will make the market operation more rational.

4. Competition in sales channels is increasingly fierce

Due to oversupply of domestic hardware and kitchen products and increased quality pressure, sales channels have become one of the key competitive factors. The competition for channels has become increasingly fierce. On the one hand, kitchen appliances manufacturers have strengthened their control over retail terminals and strive to reduce sales. Linking, saving sales expenses, and making the sales channel develop in a professional direction, the enterprise sales model is developing in the direction of adapting to various markets at the same time.

On the other hand, the trend of the development of the sales industry has made the status of large-scale home appliance chain stores continue to rise, and the control ability of the industry has increased. Participation has led to price competition that was mainly dominated by manufacturers. Large retailers rely on their broad market coverage and procurement. The scale and cost advantages will increase the control ability of the production enterprises in terms of product pricing and payment delivery. At the same time, the requirements of the international market for China's hardware products will gradually develop and change, and the quality, packaging and delivery period of Chinese products will be gradually improved. There will be higher requirements, and even gradually extended to the development of production processes and products, combining products with environmental protection, energy resources, and humanities.

5, high-quality, high-tech products are competitive

With the deepening of competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more enterprises realize that price competition cannot establish core competitiveness alone, and it is not the direction of long-term development. Exploring new development paths, many hardware companies have increased their investment in technology.

Develop new products with high technology content, differentiate products as a long-term solution for enterprise development, seek new market demand, and establish new economic growth points (enter small appliances and other similar industries) to achieve enterprise sustainable development.

6. Domestic and foreign companies accelerate integration

In order to improve their own strength and expand the international market more quickly, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and enhance competitiveness. While continuing to expand the traditional markets of the United States, Japan and other countries, in Southeast Asia. The Middle East, Russia, Europe, Africa, etc. will also bloom.

The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high-speed shock is that the current trend of polarization in the hardware kitchen and bathroom brand camp is expanding. It is expected that the hardware companies that can survive in the market in the next few years will definitely Not so much now, but this high-speed shock in the hardware industry will bring huge opportunities, and the shock will make the market more rational. Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, said that China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. The polarization of hardware companies will intensify, and some enterprises that do not adapt to market competition will The market competition will be withdrawn through different channels, and the hardware giant will gradually surface.

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