Safe room furniture is a business opportunity or a murderous need to be wary of the market temptation

For the construction of 10 million sets of affordable housing in 2011 and the establishment of 36 million sets of affordable housing in 5 years, most furniture people think it is a good thing. In addition to the left and right sofas mentioned above, furniture companies such as Fuyun Ideal Space, Peugeot Furniture, Yaobang, Jinfuya, Huawei, Gemma, etc. have launched or plan to introduce furniture for affordable housing and affordable housing. In the next two to five years, small-sized units such as commercial housing, affordable housing, affordable housing, and low-rent housing will continue to sell well. Designed for affordable housing, products, pricing and style are all designed for affordable housing. In addition, some of the brand companies that previously focused on the high-end market also launched related furniture for affordable housing at the Guangdong show. Such as Fuyun ideal space, its main promotion at the Dongguan famous furniture exhibition is "custom furniture" - villas of up to 200, 300 square meters, as small as 40 square meters of apartments, have suitable products. Analysis of advantages and disadvantages: Everything has two sides to protect the housing hidden murder enterprise: the security room has business opportunities to explore but remember not to blindly promote the construction of affordable housing is not the self-issuance of the market, but the government's administrative regulation and regulation of the real estate industry. The promulgation and implementation of a policy requires a long period of integration, and it is too early to say whether it is effective. It is undeniable that the intervention of administrative means such as purchase restriction is the most direct and most savage, and the effect is remarkable in the short term. But in the end, will this regulation still be trapped in the curse of "changing more and longer", and it will be repeated all the time? Drawing on the lessons of previous adjustments, the answer is not optimistic. As we all know, the real estate industry has taken the lead in moving the whole body, not only in the home industry, but also in the government, banks, heavy industry and other industries. Some people ridiculed: "The government's regulation of real estate is like a mother who loves children. It is like a child who is hurting a child. It hurts in the heart of the mother." How can this be completely implemented? If not completely, will the construction of affordable housing be reduced? If the construction of affordable housing is not known, then what kind of dilemma will the home industry face? Can the internal adjustments made by the company be as rapid as the policy, and change will change? The market is unpredictable and murderous. The benefits of affordable housing are indeed irresistible, but in fact not every home business is suitable for the gold revolution. Some home furnishing companies are originally positioned as high-end products, and the needs of the consumer groups of affordable housing. If you spend a lot of manpower, material resources and financial resources into affordable housing, you may lose your original brand status, popularity and credibility. And these are precisely the most valuable souls of a company. Therefore, under the law of the market, home enterprises should not blindly follow, find their own positioning, and it is best for them. Consumers: Mini furniture saves money and space but carefully affects healthy mini furniture. It saves money and saves space. Irregular fashion style is also loved by young people who pursue individuality. However, medical experts have pointed out that although the mini-furniture is unique in design, many of the shapes violate the ergonomic principles, and long-term use will bring harm to the health of the body. Recently, when I visited the market, I found that mini-furniture has become the new favorite of small-sized houses or young owners because of its small size, complete functions and low price. For example, in many furniture stores in the city, “sandbag-style” fabric sofas can be seen everywhere. People sit and wrap almost half of the body; the exquisite Korean-style tables and chairs are mini-cute and have been received by many female consumers. favorite. A well-known brand furniture manufacturer told the author that this mini-furniture was adapted to the market trend, but even the "mini version" of normal furniture still needs to be designed and produced with reference to relevant furniture standards. Ma Yi, deputy director of the Department of Spinal Surgery, Tianjin Hospital, told the author that according to the characteristics of human body structure, the height of tables, chairs and sofas should have a fixed standard. Below or above this standard, it will have a negative impact on health. Li Wei, general manager of Fuyun Ideal Space, said: "We have introduced customized furniture for different types of houses this year. This is in line with the affordable housing and affordable housing." According to him, the furniture of the ideal space of Fufu has been able to To meet the customization needs of 70% and 80% of customers, this year's custom furniture is designed to meet the needs of customers 100%. Similarly, the latest Lafite series launched by Peugeot Furniture is a delicate and compact route that subverts the traditional European and American classical furniture image. The security room supporting furniture exhibitions were the best and the most expensive. The reporter visited a circle of social housing supporting home theme exhibition site and found that more than ten furniture brands participated in the exhibition. The way each brand is displayed is very different from the past. The reporter saw that in each furniture brand exhibition hall, the homes with different functions were displayed through different spaces such as living room, bedroom and kitchen. Give the exhibitors an immersive feeling and be able to feel the charm of the furniture more intuitively. The furniture for the security room has always been considered a good and inexpensive product. The reporter also did some investigations at the scene. In the Qumei furniture exhibition hall, the reporter saw that the table displayed was only 497 yuan, and the double-door wardrobe price was 1214 yuan. The price was very attractive.

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