OAO mode to seize the commercial development level A ecosystem

2023-11-02 17:24:45

Recently, when the 020 model encounters a difficult problem, the industry is more concerned about its evolved OAO model. The so-called OAO mode (Online And Offline), that is, the integrated "double store" of offline (physical store) and online (online store) organic integration, business model, offline business circle and online business circle double operation Double circle" mode of operation. This mode can meet the sharing of points, promotions, merchandise, consumption and other information in the offline stores and online stores. It is an upgrade of 020.

The essence of OAO is to focus on physical business, through human network interaction, human-computer interoperability and mobile internet, to open up online stores and offline stores to achieve â€œdouble storeâ€ integration and resource sharing to expand consumption channels. Expand consumer groups, improve business models, and improve economic efficiency. The interconnection and intercommunication of the online stores of various physical stores will form an "online business circle" that is compatible with the physical business, and is a large-scale home store and an independent store.

Entity businesses provide new business spaces and trading models that break through the traditional model, bringing consumers new shopping experiences and consumer value in the mobile Internet era.

It is important to point out that in the era of mobile Internet, commercial competition has evolved and presented as competition between different business ecosystems, so the OAO model is not the operating model of a certain enterprise or business group, but is based on the entire home business ecosystem. Operating mode.

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