Middle and low end face recognition attendance machine face time attendance product popularization

In the second half of this year, Shenzhen Feiruisi Technology Co., Ltd. officially announced that its newly developed product, “Voice Face Recognition Attendance”, will be available on the market. Positioning in the low-end market can accept the range, far lower than the previous face recognition attendance machine, close to the traditional fingerprint, magnetic card attendance machine prices.

It is understood that face recognition attendance machines have always targeted the high-end consumer market in the past, and products are mostly purchased and used by some scientific research units, banks, prisons and other consumers who require strong confidentiality. At the price level, it is much higher than the price of thousands of yuan for traditional fingerprint and IC/ID card attendance machines. The most expensive one is up to tens of thousands of yuan. Because the face recognition attendance machine is expensive, it has not been possible to open the door to the popular consumer market of attendance machines for popularization and application.

Face recognition has the advantages of non-reproducible, non-portable, non-contact, accurate identification and other attendance products that cannot be possessed. However, in the past, due to its high price, it can only be targeted at high-end consumers and traditional attendance machines. Compared with the popular market, there is no conflict between the target consumer groups of the two, and it can even be said that they complement each other and divide the market together.

From the point of view of the development of attendance product technology, the popularization of face recognition technology is a trend. Even if there is no “popular face recognition attendance machine” product on the market, there will be other manufacturers to seize this market.

Fingerprint attendance machine took the place of the traditional magnetic card attendance machine only took a few years, because of its technology and price, so the popularity is very fast, face recognition technology is the same, it has many advantages. The traditional attendance machine includes fingerprint attendance machine Can not be achieved, such as non-contact, the accuracy of recognition, etc. These advantages will bring power to the popularity of face recognition attendance machines.

It is understood that the launch of "Family Face Recognition Attendance Machine" by Fei Ruisi Technology not only broke through the price, but also achieved a breakthrough on the technical level. The popular G-Series product, which is positioned in the general office market, uses the latest FaceImage+V3.0 core algorithm developed by Frys, which incorporates the features of the popular IrisImage+V1.0 iris recognition technology. Both the face recognition effect and the recognition speed are With great improvement, and based on FaceImage+V2.0, which was independently developed by Fryris before, the unique treatment of wearing various glasses has been greatly reduced, which greatly reduces the impact of wearing glasses on recognition. These technologies have laid a good quality foundation for the launch of popular products, and have also established a "mass face recognition attendance machine" superior to other similar face recognition attendance machines.

In the interview, a marketing person who has been engaged in the sale of access control attendance products for many years pointed out that once the face recognition product price breaks, the attendance market will face a competition war, fingerprint attendance machines and traditional attendance machines. If manufacturers do not change marketing ideas, it is difficult to gain an advantage in this war, because the reason is simple, people always like the inexpensive products.