Market Demand Promotes Deepening of Fire Door Manufacturers to County Channels

With the market competition in Tier 1 and Tier 2 cities becoming more intense, the rural markets in Tier 3 and Tier 4 cities and prefectures and counties are maturing. Under this situation, the market urgently needs fire door manufacturers to expand the channels in the county.

Nowadays, more and more fire door companies are beginning to favor the third- and fourth-tier markets and rural markets. Provincial and municipal agents hope to develop two-level distributors, and second-tier city agents will radiate to the county market to seek new profit growth points.

Third, fourth-line and rural market status:

The emergence of well-known brands In recent years, as national policies continue to tilt toward the rural markets in the county, some rural economies now have a new take-off, and some new rural farmers’ income has already exceeded the income of some urban residents. Therefore, they are building products. The demand has also undergone great changes. Some well-known fire door brands have emerged in the local, county, and even rural markets. When the author interviewed third and fourth-tier cities and townships in Henan, advertisements of some well-known domestic brands have been seen everywhere, and they all have their own small distributors in townships and towns. The arrival of these well-known brands just meets the local residents' pursuit of high quality of life, and shows that the rural market has a certain spending power for medium-to-high-grade fire doors.

Second and third-tier brands are more easily recognized Firebrand third-line products are more easily recognized in the county market. On the one hand, due to the generally high cost-effectiveness of the second and third-tier brands, the brand value is not as strong as the first-line brand, but the price is more approachable and the quality of the product is also guaranteed; in addition, most of the rural markets are for fire door products. There is no concept of the brand, and the rural market is most sensitive to price. Therefore, the products of the second and third tier brands have an advantage over the first-tier brands in the rural market.

Due to the large value-added products of the first-line brands, the retail price of the products is too high, and most consumers in the prefectures cannot afford expensive products. The first-line brands want to seize the big cake in the county rural market, must adjust its product strategy, research and development of some cost-effective, both to meet consumer demand for product decoration, but also to control the price at a reasonable level.