Mahogany furniture also takes the civilian route
2023-08-25 14:11:07
From November 27th to 30th, the 2nd China (Liuzhou) Redwood Furniture and Crafts Fair will be held in Liuzhou Convention and Exhibition Center. At present, the organizing committee is in the midst of intensive preparations, and the investment promotion work is in full swing. In the work of attracting investment, some people in the redwood community in Liuzhou have revealed to the reporter a fact: Although the domestic mahogany market is sluggish this year, the sales of mahogany furniture of many merchants are still growing against the market. One of the reasons is that the consumption of mahogany has become a popular trend. Mahogany furniture is favored by more and more investors and collectors. The era of civilian consumption of redwoods comes “There are more and more customers who are paying attention to the mahogany market. There are quite a lot of customers from the age of 20 to 50. The prospects are very optimistic.†Recently, I talked about the Liuzhou Redwood Market this year. Situation, Mr. Wei, who has been operating mahogany furniture for more than 10 years, told reporters that the market of redwoods in the past few years has been somewhat ups and downs. This year, due to the influence of the big environment, although the consumption of high-end mahogany furniture is not too prosperous, the consumption of low-end mahogany is getting more and more prosperous. From the recent "bargaining price" held by the company, it is seen that all the people who come to spend are ordinary citizens. Ms. Tang, a sales manager of a redwood store in Liuzhou, also told reporters that she did not know when Liuzhou gradually began to smash the mahogany style, and mahogany furniture was favored by more and more investors and collectors. Many families with rich living will choose a few pieces of mahogany furniture as a home decoration. She believes that this is mainly because many consumers buy mahogany furniture in addition to their collection value, but also have a more exquisite craftsmanship and practical value. For example, the structure is rigorous, the workmanship is fine, the materials are exquisite, the shape is beautiful, the health is environmentally friendly, and the practical, ornamental and value-keeping are integrated. Another example is the long-standing, high-quality Chinese traditional mahogany furniture, which is the treasure that Chinese and foreign collectors dream of. In addition, the resources of mahogany are limited, the growth cycle is very long, and some need hundreds of years to become a material. Therefore, the mahogany furniture with rare and precious materials will become more and more unique. The rising prices of raw materials have spurred a strong fire in the mahogany furniture market. Statistics show that the price of huanghuali has increased by 800 times in the past 10 years, and Siamese rosewood has risen 10 times in two years. As for the rosewood upstart Burmese rosewood and rosewood, after a round of "roller coaster" market, the value has doubled. The low-end mahogany furniture is popular. As Mr. Wei said, although the market of rosewood is ups and downs, it is more and more popular among buyers because of the scarcity of materials and the value of preservation. A few days ago, the reporter visited the Liuzhou Redwood Market and found that the price difference of mahogany furniture of different materials is hundreds of times. The middle and low grade mahogany furniture is popular among consumers, while the high-grade mahogany furniture is loved by the mahogany collectors. According to the introduction of professionals, according to the value of different materials, can be roughly divided into four echelons: the first echelon, Hainan huanghuali, lobular rosewood, etc.; the second echelon, Vietnamese rosewood, Siamese rosewood, black rosewood, white rosewood, etc. The African big leaf rosewood, which was originally part of the fourth echelon, was listed as an endangered plant and became a member of the second echelon. The third echelon, Burmese rosewood, Brazilian rosewood, etc.; fourth echelon, Africa Hedgehog rosewood, chicken wing wood and so on. During the visit, the reporter learned that for the mass consumers, in addition to value the mahogany as a “high-end†furniture category, they are more concerned about the moderate price; for the rosewood collectors, the high-end mahogany preserves and adds value. Is the focus of attention. "For mahogany furniture, the price is more than 150,000 yuan, which belongs to the high end; 50,000 yuan to 150,000 yuan is the middle end; below 50,000 yuan is the low end." Mr. Zhao, the professional mahogany store marketing manager, told reporters that 50,000 of them Products below the yuan are most popular with consumers. "In the mahogany furniture of different materials, the hedgehog rosewood and chicken wing wood have a very high market share because of their high quality and low price." Mr. Zhao said that although some consumers know that mahogany is expensive, the appreciation of mahogany itself is not very high. High, so on the basis of genuine goods, the price of mahogany furniture is their focus. Another mahogany furniture market staff also told reporters that rosewood mahogany furniture is also very popular in the market. For example, Burmese rosewood is used as a substitute for high-end mahogany rosewood in the industry, which is popular among buyers. Another example is that the hedgehog rosewood is somewhat similar to Hainan huanghuali because of its wood hardness, color and texture. At the same time, it is much cheaper and is loved by consumers. In addition, "one of the three major tribute trees, the red rosewood (Sian rosewood), compared with Hainan huanghuali, lobular rosewood, the price is relatively moderate, the value-added space is large, with investment collection value, favored by collectors. Mr. Zhao said that some African rosewoods have also entered the mahogany market. Although the prices of these items are very low and the materials are average, these materials may dominate in the future or in the next few decades. It is entirely possible to develop other raw materials instead of mahogany in the future. The transformation of modern furniture enterprises into mahogany mahogany furniture has been loved and sought after by more and more consumers, forming a new round of consumption boom. At present, there are more and more merchants operating mahogany furniture in Liuzhou, which makes the “Redwood Wind†blow. More violent. "In the past two years, the Chinese furniture sector has sprung up and attracted the attention of the industry. The largest increase in furniture is mahogany furniture. In various home stores, more and more mahogany shops of various sizes have appeared." A mahogany home store is responsible for Ms. Li said that Chinese traditional culture is picking up and it is very natural to pay attention to Chinese furniture. More and more mahogany furniture stores are a response to the return of traditional Chinese culture in the home market. In addition, due to the accelerated pace of social life, people in the midst of intense and busy work, they need a relaxed atmosphere and artistic enjoyment that is elegant and calm, and mahogany furniture also reflects humanity and human touch. Ms. Li also revealed an important message to the reporter. As more and more modern furniture companies transform into mahogany, they also promoted the consumption boom of mahogany furniture. According to her understanding from many channels, more and more modern furniture companies have begun to join the mahogany furniture industry. For example, modern furniture companies that have cooperated with them and mainly use European furniture have added Chinese furniture and mahogany furniture. Brand. She also heard that at present, a famous Chinese company mainly produces sofas, and intends to enter the mahogany furniture industry. This company analyzes: If you want to seize the mahogany market, you don't need to re-invest in the business. As long as you develop 100 of them in more than 1,000 dealers, you can spread the brand nationwide faster than many traditional mahogany furniture companies. Therefore, in the past few years in some of the country's well-known home city, or the world of European furniture, now European furniture has been squeezed into the corner, in the best location of the home city, most have been dominated by mahogany furniture products. After years of development, modern furniture such as panel furniture, European furniture, and solid wood furniture has entered a fierce competition. How to grab more market share has become a problem that many companies should consider. In the furniture industry, only about 10%, but the market potential of mahogany furniture, has become a breakthrough in some modern furniture companies, want to get a piece of it, and continue to expand their own furniture sector. The purpose of the company is actually very clear: make money! What the market needs, it will produce this kind of furniture. In recent years, mahogany furniture has become more and more popular among the public, and the demand is getting bigger and bigger. It is normal for modern furniture companies to divide this “cakeâ€. The reporter learned that the transformation of modern furniture enterprises into mahogany has a great impact on the mahogany furniture industry. They have caused many traditional mahogany furniture companies to be affected by marketing methods and product design, such as the design of some suites and new ones. The advantage of Chinese mahogany furniture is unmatched by some traditional mahogany furniture companies. It is understood that the rapid growth of mahogany furniture directly promotes the rapid expansion of the mahogany market, and has also led some unlicensed, unlicensed small enterprises and small workshops to join the competition in the mahogany market. Therefore, when consumers purchase mahogany furniture, they must follow the principle of “buy only, don’t buy expensiveâ€. At present, the level of detection and identification in the world can only detect "red rosewood", but it is not accurate to which one. Therefore, some people aim at the low level of detection and identification, and the products are not mixed with the products. Consumers who do not know the goods often buy fake mahogany. Mr. Wang is a veteran redwood fan. He told reporters that although “playing mahogany†has been in existence for more than ten years, he is not sure that he can pick a piece of it because the water in the mahogany industry is too deep. "It's easy to be "fudged" if you don't pay attention. “It is more reliable to choose a mahogany furniture from the three aspects of shape, god and art. It is also easier to choose 'potential stocks'.†Mr. Wang suggested that consumers should not blindly pursue the rarity of materials and purchase them with appreciation. Mahogany furniture is more fun to experience. Just as the dimple Dalbergia used to "face" is also a kind of mahogany, which is considered a precious wood. Dwarf Dalbergia may be a good alternative when there is less and less Dalbergia. There have been several “collections of heat†in Chinese history, and the internal commonalities of these “collections†are: the surplus of money, the convergence of values ​​after higher culture, and the stable social environment. For those who know mahogany, mahogany is culture. It is also this kind of inheritance spirit that makes up for the regret that modern society loses the essence of tradition in the rapid development, meets the modern people's spiritual appeal for classical culture, and gives the mahogany a higher added value and premium space.
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